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Key highlights for Cricket World Cup 2011

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Overall ratings: ICC Cricket World Cup 2011 has delivered 39% more ratings as compared to ICC Cricket World Cup 2007

  • At the end of 46 matches, the ICC Cricket World Cup 2011 has generated an average TV rating of 3.7 (only ESS) and 3.3 (ESS+DD)
  • At the end of 40 matches, the 2007 ICC Cricket World Cup garnered an average TV rating of 2.4 (Set Max) and 2.6 (Set Max + Doordarshan)

India match ratings

  • The 7 India matches have delivered an average TV Rating of 10.4 on ESPN STAR Sports bouquet. An average TVR of 12.7 (ESS+DD).
  • The India-AUS saw a peak rating of 31.6 on ESS+DD and 25.5 on ESS only; the India-England match had a peak rating of 20.3 on ESS+DD and 15.7 on ESS only

Non-India match ratings

 
  • First 39 non India matches have delivered an average TVR of 1.8 - Pakistan – Sri Lanka encounter on Feb 26th, remains the highest rated non India match with an average rating of 4.6
  • Pakistan vs New Zealand encounter on March 08, 2011 emerged as the second highest non-India match till now with a rating of 3.4

Reach

  • With 3 matches to go the Live matches have already been watched by 169.7 mn viewers i.e. 85% of the total CS viewers – the Live matches being watched by 157 million viewers on only ESN STAR Sports
  • Overall the ICC Cricket World Cup 2011 till now (including warm-ups, opening ceremony, PPL and Live matches) has been sampled by 172.2 mn viewers i.e.87% of total CS audience [CS 4+]

TG (for Ratings): CS M 15+ ABC
 

DateMatchESS+DDESSDD
19-Feb-11IND/BAN10.28.02.2
27-Feb-11IND/ENG15.212.62.7
6-Mar-11IRE/IND12.310.02.3
9-Mar-11NED/IND7.56.21.3
12-Mar-11IND/SA13.511.12.4
20-Mar-11IND/WI13.010.42.6
24-Mar-11QF : IND/AUS16.113.32.8
Total 12.710.42.3

Market: All India

Reach figures for CS 4+

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First Published: Mar 30 2011 | 3:32 PM IST

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