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Keys Hotel and Apartments launch operations at Whitefield, Bengaluru

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Announcement Corporate

Keys Hotel and Apartments, Whitefield, Bangalore, is the 8th Keys Hotel in India and the fourth green field project undertaken by Berggruen Hotels

Keys Hotels, the mid-market brand of Berggruen Hotels, today announces the launch of Keys Hotel and Apartments at Whitefield Bangalore. It is the second Keys hotel in Bengaluru, after the successful launch of Keys hotel at Hosur Rd in September 2010.                            The Keys brand caters to the needs of business as well as leisure travelers, and offers them a world class hospitality experience, making their stay in Bangalore truly memorable.

Mr. Sanjay Sethi, Managing Director and CEO, Berggruen Hotels commenting on the launch of the hotel said, "It's my pleasure to announce that Keys Hotel and Apartments, Whitefield, is ready to welcome guests in Bangalore, a city that is thronged not only by business travelers, due to the booming Information Technology sector but also known for its modern entertainment avenues. Keys Hotels is all about providing the best of services at a value for money pricing and we are happy to announce that Keys Hotel and Apartments, Whitefield is now open for business".

 

Mr. Partha Chatterjee, Wholetime Director & CMO, Berggruen Hotels, added, "Keys Hotels is a young holistic brand that has been designed after carefully assessing the needs of travellers, utilizing a young and dynamic hotel service team that ranks among the best names in the hospitality industry. We are very excited about the latest addition to our brand which will establish us in the Bangalore market".

The state of the art hotel located at Whitefield, 1st Phase  Industrial Area, ITPL road, comprises of 150 Keys rooms, 40 studio suites with fully equipped kitchenettes and 35 one bedroom suites with fully equipped kitchenettes. The Keys hotels service and product philosophy is based on its brand world - Work Hard, Play Hard, Get back Fresh. Work hard ensures Wi-Fi enabled rooms, a 24 /7 business centre, business concierge and travel services. Play hard focuses on world cuisine menus with local favorites at Keys Café, a sporty restobar in Unlock, and a 24/7 unisex gymnasium and pool. Get back Fresh ensures high quality of linen, power showers, comfy bed with duvet and choice of pillows.

Security is of high order throughout the hotel with all public areas fitted with CCTVs and key card access in floors, business center and gym. Secure women's rooms for the single lady traveler has additional videophones in the rooms to identify callers. This feature makes Keys Hotels the preferred choice for lady travelers.

Modern and stylish with a value for money pricing, makes Keys hotels a trend setter in the hospitality industry particularly due to consumer demand for value for money and quality accommodation in the country.

About the company
Keys Hotels, a brand of Berggruen Hotels Pvt. Ltd. rolled out its first owned hotel at Trivandrum in September 2009.  Berggruen Hotels is a young hotel company founded in 2006 by Sanjay Sethi and his team of hotel professionals.  The business is completely funded by Berggruen Holdings out of New York.  The company is setting up a leading chain of mid market hotels, resorts and service apartments across India under its brand of Keys Hotels, Resorts and Apartments. The focus is on providing value for money accommodation for the young mid-segment traveler.  All properties will follow the Keys Brand Personality of being Stylish, Cheerful, Cutting Edge and International. Keys Resorts are however more up-market.

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First Published: Jun 23 2011 | 7:02 PM IST

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