Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group has entered into partnership with Paws Incorporated, Indiana U.S.A. to represent Licensing, Advertising, and Publishing Rights for the renowned cartoon character Garfield. The rights also include friends of Garfield Odie, Jon, Liz, Arlene, Pooky, and Nermal.
Kids Media India, engaged in the business of children’s television programming and licensing of cartoon characters, will support Paws, Incorporated to secure Licensing, Advertising and Publishing deals across territories in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.
For the Advertising Rights, Garfield has been very successful promoting products and services through print and audiovisual media uses (including radio, television, and motion pictures), packaging materials, point-of-sale displays, premium items, and other such promotional devices. For Licensing Rights, opportunities are open for toys, games, clothing, novelties, household items, paper products, sporting goods and others.
Speaking on the alliance, Rajiv Sangari, MD and CEO, Kids Media India, said “We are delighted to be associated with lovable character –Garfield. Kids Media India has always served its clients with the best services. And I am confident that using our expertise, we will be able to help Paws, Inc. reach out to a wider client base across all sections for its licensees.”
Jill Davis, Sr. Vice President, Licensing, Paws, Inc., said, “Garfield has been a very popular cartoon character that has transcended geographical boundaries and has reached the hearts of millions of people. I am very pleased to join hands with Kids Media who with their expertise will help us reach a new audience and make Garfield even more popular in India and its neighboring countries.”
About Kids Media India
Kids Media India has been spearheading the Licensing and merchandising business of Spacetoon Media Group. In a short span of time they have struck various licensing deals in India for varied consumer products across categories like apparel, bath and bed, publishing, school bags, eye wear, and few promotional deals. KMI has signed more than 60 licensing deals across various categories in last 12 months. Few leading brands are Indiatimes, Bombay Dyeing, Lilliput, Funskool, Portico, Adinath, Bioworld, Brand Concepts, IFF, Buddyz and many more. The popular Licensed and Merchandised Characters are Marvel, Doraemon, Shinchan, Incredible Hulk, Spidey & Friends, Digimon, Dragon Ballz , Barney and Friends & WWE to name a few.
About Paws, Inc.
Paws, Inc. was founded in 1981 by cartoonist Jim Davis, as a creative house to support Garfield licensing. Today, the company, located in rural Indiana, handles not only the creative angle, but also the business concerns of the corpulent kitty worldwide.
Paws, Inc. does business in 111 countries and partners with dozens of agents in every major business center in the world. About 400 licensees work with Paws' staff of account managers and business administrators to ensure quality control of the Garfield brand.
Paws' staff of artists, writers, designers, web designers, sculptors, animators, and A/V engineers supports the creativity that goes into each Garfield product, promotion, and entertainment venue.
Paws, Inc. is a privately held company and the sole owner of the copyrights and trademarks for GARFIELD and GARFIELD Characters
