Jaipur IPL Cricket Pvt Ltd (JIPL), owner of Rajasthan Royals which has made a remarkable performance in the history of cricket has entered into an exciting initiative of sports merchandising. To support the same, the company has appointed Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group engaged in the business of children’s television programming and licensing of cartoon characters as their sole licensing distributor for India.
Being a leader in the licensing and merchandising industry, Kids Media India as JIPL’s exclusive agent will handle all the negotiations on JIPL’s behalf for the purpose of the exercising the IPRs in relation to the Licensed Articles. The different product categories are accessories, apparels, footwear, Sleepwear & Innerwear, Home, Publishing & Home Video, Toys, Games & Collectables, Stationary / Paper Goods, Publishing & Home Video, Footwear, Promotions - Food & Beverages which will be catered in SAARC nations namely India, Pakistan, Bangladesh, Sri Lanka, Nepal, Maldives, Bhutan, and Afghanistan.
Speaking on the alliance, Rajiv Sangari, MD and CEO, Kids Media India, said “Kids Media India has been the front runner in the licensing and merchandising space and we are happy to join hands with Rajasthan Royals, pioneering into the segment of cricket merchandising. Kids Media India has always served its clients with the best services. And I am confident that using our expertise, we will be able to set a benchmark in the cricket’s licensing and merchandising segment.”
Manoj Badale, Chairman and Co-Owner, Rajasthan Royals, said, “We’re very upbeat about our merchandising program. As champions of the inaugural IPL we believe we have the right platform to launch a nationwide merchandising initiative. Requests for Rajasthan Royals products from fans and partners alike after our win have been overwhelming and we hope to work closely with KMI to leverage this passionate following to its maximum potential.”
About Kids Media India
Kids Media India has been spearheading the Licensing and merchandising business of Spacetoon Media Group. In a short span of time they have struck various licensing deals in India for varied consumer products across categories like apparel, bath and bed, publishing, school bags, eye wear, and few promotional deals. KMI has signed more than 60 licensing deals across various categories in last 12 months. Few leading brands are Indiatimes, Bombay Dyeing, Lilliput, Funskool, Portico, Adinath, Bioworld, Brand Concepts, IFF, Buddyz and many more. The popular Licensed and Merchandised Characters are Marvel, Doraemon, Shinchan, Incredible Hulk, Spidey & Friends, Digimon, Dragon Ballz , Barney and Friends & WWE to name a few.
