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Kingston Technology Firms Up Presence in India

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Announcement Technology
Mumbai, INDIA "" July 24, 2006"" Kingston Technology Company, Inc., the world's largest independent memory module manufacturer, today announced that it has set up the India sales team for both its memory module and flash products and also firmed up its distribution channel and marketing strategy for India, thus setting the tone for an aggressive rollout of new products, marketing campaigns, and channel strategies in 2006.
 
The Kingston India team will forge relationships with customers throughout the country and complement the authorized distributors of Kingston products in India, including AA Infoways, Avnet, Ingram Micro, Kobian and Transtek. With extensive domain knowledge, deep insights, and rich industry experience, Rajesh Panicker, Country Manager, Kingston, will head the Kingston India sales team in its drive to capitalize on India's growing storage requirements.
 
"The Indian market is showing signs of rapid expansion and we believe that the time is right for Kingston to enhance its presence in the country, in order to cater to this growing market. I am pleased to announce that Kingston has set up the Indian sales team that covers the whole India market. The representative offices based in Bangalore, Delhi, and Mumbai aim to provide the local market with faster and better service," said Scott Chen, Vice President, APAC Business Development, Kingston Technology. "Our revamped distribution strategy will not only help us well service our customers in India, but also enable us to counter the growing menace of counterfeit memory products," he added.
 
With a structured distribution channel in place, Kingston plans to launch various marketing campaigns that are aimed at enhancing Kingston's brand image in the country and educating customers on the need to buy "genuine" Kingston memory products, only from authorized Kingston distributors in India.
 
Founded in 1987 with a single product offering, Kingston Technology now offers more than 2,000 memory products that support nearly every device that uses memory, from computers, servers and printers to MP3 players, digital cameras and cell phones. In 2005, the company's sales exceeded $3.0 billion. As the leading memory product manufacturer, Kingston's product lineup includes proprietary, ValueRAM, HyperX memory modules as well as an extensive line of flash products.
 
About Kingston Technology Company, Inc. Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Kingston has manufacturing facilities in California, USA, Taiwan; China; Malaysia and sales offices in the United Sates, Taiwan, China, India, Australia, United Kingdom, Europe, Russia, and Latin America. For more information on Kingston, please go to www.kingston.com/asia.
 
 

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First Published: Jul 24 2006 | 12:00 AM IST

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