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Laphroaig introduces rare 18-year-old expression exclusively at T3

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Announcement Corporate

“You’ll Get There!” is the signoff with which Laphroaig, the number one Islay malt whisky in the world from the house of Beam Global Spirits & Wine, has announced the launch of the rare Laphroaig 18 Years Old expression of its exquisite Islay Single Malt whisky in the Indian market as a first in the sub-continent. The brand message combined with the big, smoky, peaty and massively polarizing flavor is set to encourage & challenge the Scotch Whiskey aficionados to keep trying and discovering the most richly flavoured of all scotch whiskies.

Adding the national capital to the exclusive Laphroaig community, the Laphroaig 18YO will be available at Delhi Duty Free Services (DDFS), India’s largest duty free retail space at the international terminal, T3 at New Delhi’s Indira Gandhi International Airport (IGI).

 

Mr. Harish Moolchandani, CEO & Managing Director, India and Indian Sub Continent, Beam Global Spirits & Wine said, “Laphroaig is one of our finest brands in the single malt whisky segment and we are very happy to bring the Laphroaig 18YO to India through the duty free channel. This is just the first step towards introducing it in the country. Built from inherent qualities, Laphroaig belongs to those who are dedicated to quality. And, what you would find when you arrive at the Delhi Duty Free is sure to make the journey worthwhile. We are confident that the whisky will find its way into the homes of the true single malt lovers.”

Said Nicholas Goddard Palmer, CEO, Delhi Duty Free “ At Delhi Duty Free we have always endeavoured to provide the best of collection of Scotch whiskies, besides having a dedicated specialty area for single malts, Uisge Beatha (water of Life), where over 144 single Malt whiskies’ are available. We also had the fortune of being selected as the launch pad for several products of leading brands and this time too we have launched Laphroaig 18YO.”

Laphroaig 18YO is made in limited quantities each year and savoured by a fortunate few. A soft, sweet and spicy Islay peat smoke greets you when you first open the bottle. The immediate taste is an oak sweetness, from 18 years in the barrel. A faint hint of the sea can be detected, testimony to its time maturing on the remote island of Islay. The Laphroaig 18YO is a well balanced, full bodied whisky offering a long, sweet and intense finish. The whisky constitutes a multitude of flavours on the nose, smoked ham, spice, fruitcake, wood, ginger and a touch of butter. It is bottled at 48% ABV and non-chill filtered for a depth of taste and texture

Laphroaig 18 YO is priced at US$74 for a 70 CL bottle at Delhi Duty Free.

Tasting Notes

Colour: Bright Gold

Nose: At bottling strength, a soft toffee sweet but faintly spicy flavour counterbalances the trace of delicate phenols and fruit. An all encompassing smoothness brings these together. A touch of water allows the seaweed and salt to come through but not enough to overpower the vanilla and honey sweetness with just a trace of new mown hay and peat at the finish.

Body: An intense depth that is exceptionally balanced and warming.

Taste: An instant warming tang of smoke fades into smooth floral scents, which blends seamlessly into an oaky nuttiness and leaves a lasting sweetness on the taste. With a touch of water, the peaty warmth fills the mouth but does not overshadow the sweet chocolate smoothness. This is balanced by the rich toffee taste and slowly fades into a delicate hint of heather and peat smoke.

Finish: Full bodied, long with a luxurious oily smoothness.

 

 

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First Published: Mar 29 2011 | 4:49 PM IST

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