- 100 lucky winners to win trips to ICC World T20 Cup in England
- LG LCDs, Laptops, Mobile Phones, DVD Players & Microwaves to be won
- Lakhs of Extended Warranty on LG products
Continuing its affiliation & commitment towards the endorsement of the most popular sport in the country, LG Electronics the official sponsors for ICC World Twenty20 being held in England, today announced a series of offers for the Cricket Fans. The consumer durable giant is all set to woo its consumers with assured prizes with the purchase of a wide range of electronics, appliances and IT products from the LG stable during the period of 15th January to 28th February 2009.
Reviving and rejuvenating the spirit of cricket amongst its consumers LG is offering a Scratch Card on the purchase of LG Products which includes CTVs, DVDs, audio systems, Refrigerators Microwaves, Washing Machines & Vaccum Cleaners. 100 lucky ones will win a trip to United Kingdom and to watch the tournament live. For those who cannot make it to England there are LG Laptops, Mobile Phones, DVD Players & Microwaves to be won. Further, Expanding on the customer service front LG is also offering Extended Warranty Schemes for the buyers as part of the same scratch card scheme. Thus, LG buyers who participate in this scheme this season are assured of value adds.
Rejoicing the spirit of cricket and celebrating the passion for the game Mr. Moon B. Shin, MD, LG Electronics India said, "Recognising the existing and growing passion for cricket in India, especially after the advent of Twenty20 format, we aim to make it an integral part of our marketing efforts. By means of our, product innovations, strong brand power and market leadership, we at LG aim to achieve our ultimate goal of becoming a global player by 2010. With the new Brand Identity on salver LG Electronics aims to continue the strong relationship with cricket and bring innovation to the sport and its association with our consumers. "
Elaborating on the marvellous offer from LG Mr. V Ramachandran, Director marketing, LG India said, "With cricket being one of the chosen routes to promote and build upon the brand equity as a premium & aspirational brand globally, LG aims to benefit its cricket aficionado consumer at every step. Therefore, we intend to offer the best to our consumers and through such initiatives we showcase our commitment to a global sport at the highest level. This step is in line with LG's philosophy of providing highest level of quality and service as a company ".
About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 10,730 crore in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.
