- Invests Rs. 80 crores (approx.) in India on consumer insights, product development & manufacturing capability and marketing & promotional campaign
- Aims at 20% growth with the presence of “Stars of India”
- 11% contribution to turnover this year end
Understanding the distinct trend of living in the country, LG Electronics the leading consumer durable giant presents the “Stars of India” a series of world class products specially designed for India. Equipped with advanced features, these ‘Stars of India’ products will prove to be a real advantage in every sense of the word for the Indian consumer.
LG India has received accolades from consumers and critics in at various forums. Being positioned as the most consistent market leader by ORG GFK figures and winning awards for product design and innovation by various critics like IF Design Award ’08, reddot design award ’08 & CS Award 2008 with this package LG aims to reiterate its commitment towards the Indian consumer. Spending a total no. of 3650 Mandays & investment of Rs 80 crores (approx.) this unique package is set to offer an exemplary experience to the consumer. With the success of these product categories the brands targets a market share of 30% in LCD TVs, Frost Free Refrigerators, Top Loading Washing Machine, Split Air Conditioners & Convection Microwave Ovens. In GSM phones category, the brand is targeting 10% market share.
The reason behind the strategy is to customise products as per Indian requirements to tap the immense potential in the respective segments & ensuring profitability in them. The product “Jazz” LCD TV (32”-42”) has witnessed a growth of 58% as against category growth of 42%. Similarly the “Indian Auto Cook Microwave Oven Range” growth is 15% against the 10% category growth. For the Indian customized Top loading Washing Machine & Frost Free Refrigerators the growth is 25% whereas overall category is growing at 15%. In case of “Aero Comfort System Split ACs” the growth is 22% whereas the Split AC category growth is 18%. In GSM also the segment growth stands at 6% as compared to 5% category growth.
On this occasion Mr. Moon B Shin, MD, LGEIL said, “Stars of India – the Indian Insight based products have provided us with a great opportunity to relate with the Indian consumer even better. It’s a proof of LG India’s commitment to the Indian consumers. Owing to our new Brand Identity we aim at successfully establishing ourselves as a refreshing brand, improving Indian consumers’ lives through Stylish design which is sophisticated, trend-setting and contemporary. In lieu of this, we have come out with this distinctive and interesting range of products creating an impact on the consumers mind”
“Indian Insight products are certainly one of the most exclusive and magnificent offering from LG Electronics in the country. We have announced a marketing campaign to communicate the Brand’s strategy more effectively to the consumer. The publicity will be undertaken via both ATL & BTL activities with a total investment of Rs 25 crores (approx).
About “Stars of India”
While you always enjoyed big and clear picture on your LCD TV, your wish for an equally incredible sound was always unfulfilled. Promising you a wholesome entertainment experience LG came out with Jazz with 500 watts PMPO of great sound, “Stereo Center Speaker” with 3.1 channel effect for live sound effect & speakers which slide out smoothly from the left and right side when you turn it on, Adding to the audio delight further.
Promoting the cooking Art of India especially when it comes to Indian food LG introduced LG Microwave Oven’s upto 56 Indian Auto Cook Menu to feast on your favourite recipe options. The tandoor and multi cook menu further add on to the utility of the oven making it ideal for baking and barbeque
Making the daily washing procedure simple LG’s unique Top Loading Washing Machine comes with the first-of-its kind audio assistance speech technology. The feature available in both Hindi as well as English guides one through the entire washing process.
In the process of making all your celebration loud even when you are mobile LG GM200 comes with the ‘Star Feature’ 2.1 Ch Stereo Woofer with Dolby sound. For uninterrupted conversations your perfect partner is KP199 with 11 hours of talk time. So be it an important discussion, a spiced up gossip or simply chatting through the night, one can just go on and on and on.
To avoid waking up in the middle of the night to switch between the AC and the ceiling fan LG has introduced the Aero Comfort System. The remote control is programmed to regulate both the AC nad the ceiling fan. Switch off the AC and speed up the ceiling fans flow when the desired temperature is achieved. Apart from convenience this also cuts down the electricity bills.
About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 10,730 crore in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.
