- LG to introduce IPS in its entire LCD line up
- IIT professor recommends IPS for a never before TV viewing experience
- Plans to launch 35 LCD models with IPS technology by this year end
- Targets 35% market share with new models & latest innovations in FPDs
LG Electronics India reconfirmed its commitment in providing the best of the technology to its valued customers by launching the In Plane Switching technology in its all future LCD models. With the introduction of IPS technology, television viewing will become a much enjoyable experience as it offers like never before sharpness, color resolution and clarity in fast moving images. Apart from this, IPS helps immensely in watching action intensive sports and for playing PS3 games.
The technology has found admiration from renowned institutions and technical experts alike. The latest one being Dr. Manish Sharma, an eminent professor from IIT Delhi. Dr. Sharma says “IPS LCD’s have won unanimous favour of professionals because of dynamic definition and is the most precise technology for color reducibility as the pure black layer is much clearer giving you a perfect color resolution. IPS has features realizing wide viewing angle and rapid response time which enables clear display of vivid, realistic images in action intensive sports, and high speed gaming. Hence, this makes IPS the most suited technology for home usage as well as for the professional sector.
Keeping in view the advantages that this new technology has to offer, LG Electronics India plans to introduce the IPS Technology to its entire prospective LCD above 22” line up and plans to launch 35 models of LCDs by this year end in the country acknowledging the consumers quest for quality viewing experience.
On this occasion Mr. Amitabh Tiwari, BGMH, Home Entertainment & B2B, LG India said, “With IPS Technology in all our LCDs here, we aim to establish ourselves as the technology leader attaining a market share of 33% in the LCD segment in 2009. We at LG are always striving to delight the customer with superior technology. The IPS technology is also our attempt to take television viewing to greater heights. The IPS technology will enhance MOTION picture consistent colours from all viewing angles & consumes low power. Also this panel is most appropriate for touch panel application. We believe that the IPS technology will be applauded by our valued customers.”
About IPS
IPS (In Plane Switching) technology is one of the most leading LCD technologies in the world. LG Display is the lead manufacturer of this technology. IPS Technology Panel enhances the quality and performance of LCD TV sets tremendously. It innovatively aligns liquid crystal horizontally to reduce the thickness of liquid crystal layer and changes the LCD transmittance. The horizontal arrangement of the liquid crystal molecules of the IPS technology also increases the stability of the LCD set. The display panels with this technology showcase dynamic visuals thus, offering an unbeatable viewing experience to the consumer. The In-Plane Switching panels offer features which are very important in a LCD panel namely, perfect sharpness, & faultless color restoration and the apt view angle.
About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs. 10,730 crores in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, PC Monitors, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.
