- Launches Jazz Theatre, a 700W PMPO & 5.1 ch. Virtual surround sound series in 42” & 32”
- Launches Jazz Atom, a 300W PMPO & USB 2.0 compatible series in 26” & 22”
- Targets 30% market share in the LCD TV segment by this year end
Maintaining its technology leadership in Flat Panel TVs, LG Electronics has taken a step forward & announced the launch of its all new ‘Jazz’ Sound Series of LCD TVs in India. With the launch of ‘Jazz Theatre’ (LH60 series) & ‘Jazz Atom’ (LU10/LU11 series) in Sept ‘09, LG India now has a robust portfolio of 3 different series of Sound focused LCD TVs in India, namely Jazz (launched in Sept. ’08), Jazz Theatre & Jazz Atom.
With astounding features like Twin Sub-woofer system, 700W PMPO sound output & 5.1ch.virtual surround sound, the Jazz Theatre series is a milestone in the world of TV Viewing. The Jazz Theatre, offered in 42” & 32” screen sizes boasts off an impressive sparkle blue designer look with sound emphasizing blue LEDs at the speaker edges. 42” Jazz Theatre with 200Hz TruMotion scan rate, 1080p Full HD resolution, 2ms response time & 9 speakers system treats you with a magnificent viewing experience. 32” Jazz Theatre is not far behind on it too, with 100Hz TruMotion scanning, 1080p Full HD resolution, 2.4ms response time & 10 speakers system. Both boast of a delightfully high dynamic contrast ratios of 1,50,000:1 & 1,00,000:1 respectively. IPS – Advanced LCD Panel manufacturing technology adopted by LG in these LCD TVs as well, raises the bar high on picture quality, motion picture response time & overall viewing experience.
Adding to the wonder is the small size, sound surprise, LG Jazz Atom series of LCD TVs! Offered by LG in 26” & 22” screen sizes & 2 different colour options, white & orange and black & white, these small wonders are delightfully high on sound output. With 300W PMPO sound output, USB 2.0 connectivity, DivX compatibility & PC connectivity, these LCD TVs have strengthened the small screen LCD TVs offering by LG.
These newly launched Jazz Theatre & Jazz Atom incorporate LG’s latest acoustics innovations, refreshingly sleek design, audio performance and rich image resolution delivering a truly captivating viewing experience.
Speaking about the new Jazz range, Mr. Amitabh Tiwari, Business Group Marketing Head, HE, LGEIL said “The new Jazz Sound Series will redefine expectations for sound in LCD TVs. This range is an excellent fit for those who want a full entertainment package this festive season and want to own the latest & the best LCD TV available in India! Through this series we aim to register 25% of the total sales value of LCD TV’s that we will sell in the festive season. The exemplary Jazz Sound series, especially designed for the Indian consumers is feature loaded and will surely become popular in the country.
Mr. Moon B Shin, Managing Director, LGEIL further added “We believe in constant expansion of our existing product portfolio, by offering customized display solutions to our Indian audience. Going forward, aesthetics fused with stylized design and smart technology will play a major role in capturing customer loyalty and thus we will continue to launch revolutionary products like the Jazz sound series which will further complement the urbane lifestyle of its audience and strengthen the Indian market. With the Jazz range in the market we are targeting a total marketing share of 30% by 2009 end.”
About LG Jazz Theatre LCD TVs
The New Jazz Theatre LCD TV series offers exceptional picture quality and a wealth of entertainment in a single, slender package, thus, adding a ‘class’ and feel of ‘panache’ to any home. With astounding features like Twin Sub-woofer system, 700W PMPO sound output & 5.1ch.virtual surround sound, the Jazz Theatre series is a milestone in the world of TV Viewing. Its USB 2.0 feature enables you to just plug in the USB device in the USB port for enjoying movies, music & photographs. The sparkle blue designer look with sound emphasized blue LEDs & 200Hz/100Hz 1080p Full HD resolution makes the experience magnificent. These Full HD LCD TVs come with an excellent Dynamic Contrast Ratio of 1,50,000:1 for 42” and 1,00,000:1 for 32”.The new series has a much lesser response time of 2-2.4 ms for comfortable viewing of fast moving images that makes LCD TV viewing experience truly pleasurable. Available in 42”& 32” screen sizes, the Jazz Theatre is equipped with 9 Speakers System & 10 Speakers System respectively.
The MRP of 42LH60 and 32LH60 is Rs.85, 000 and Rs. 50,000 respectively.
About LG Jazz Atom LCD TVs
This Diwali, add a special rhyme to your celebrations with LG’s “Good things come in Small packages” wonder! LG’s Jazz Atom series, equipped with 3000W PMPO sound output, 5 Sound modes & SRS Tru-surround XT, comes in 26” & 22” screen sizes. Jazz Atom series of LCD TVs are available in two unique colour options – an exciting glossy white fascia with orange back (LU10 series) and glossy black fascia with white back (LU11 series). Both the series are USB 2.0 enable with Clear Voice II and PC Connectivity.
The MRP of LU10 & LU11 series is as below:
26LU10 – Rs.29,500 ; 26LU11 – Rs.29,000
22LU10 – Rs.20,000 ; 22LU11 – Rs.19,500
About LG Electronics, Inc.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.
LGEIL has achieved a turnover of Rs 10,730 crore in 2008. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture GSM Phones, Colour Televisions, Air Conditioners, LCD TVs, washing machine, refrigerators and Optical Disc Drives. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.
