Business Standard

Lodha Developers continue to see success in the CASA by Lodha projects

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Announcement Corporate

CASA Bella Gold - The largest & latest project by Lodha Developers does a record 1400 bookings in 45 days of launch!

Following the continuous success of its CASA by Lodha projects, Lodha Developers witnesses an unprecedented response from consumers with over 1400 bookings within just 45 days of launch of their new project CASA Bella Gold.

Commenting on the overwhelming success of CASA BELLA Gold, R Karthik Senior Vice- President, Marketing, Lodha Group said, “The response to Casa Bella Gold has been really encouraging and comes at an opportune time when we are celebrating the CASA By Lodha anniversary. It reinforces the confidence that customers have in our brand and we will continue to provide not just housing but lifestyle solutions to our customers.” Mr. Karthik further said, “The focus of CASA Bella Gold is to offer an international and hassle free lifestyle to the residents of Dombivali and all this at an unbelievable price.”

 

CASA by Lodha brand caters to the mid income segment and has redefined the market and consumer expectations in this segment. Before Lodha launched its CASA projects, although there were many projects available for this segment, there was a lack of luxury quotient in the offerings. CASA offered value added internal amenities like marble flooring/wooden flooring, utility area, etc as well as external amenities such as green neighborhood, play area, swimming pools etc, thus redefining the paradigm by which people live.

CASA Bella Gold is a superior experience in Luxury Township living, designed in clusters of majestic towers having 8 and 18 stories. The spacious air-conditioned apartments are immaculately planned with marble flooring in the living room, wooden flooring in the bedrooms and Spanish sanitary ware in the bathrooms. The towers provide a spectacular view of the grand central square of the complex, the sprawling golf course and the river beyond.

The grand clubhouse spread across 30,000 sq. ft. will be one of the largest in Mumbai with two swimming pools, a gym, multipurpose courts and a cricket pitch. In addition, a yoga pavilion, a café and a world-class ICSE school will provide a comprehensive living experience to all. The township also offers abundant 24x7 power and water supply.

“We are a consumer forward company, and our success lies in being able to identify the need gaps in the market and provide a product which provides the best value for money. Our vision for Dombivali is to create an urban development which will provide its residents all the comforts of a modern township. From playschool to international universities, medical centers to multi specialty hospitals, gardens to golf courses, small business offices to SEZ’s this development will have it all. The encouraging response to CASA Bella Gold engrains the fact that it is one of the most preferred residential destinations in Mumbai”, said Mr. Karthik.

About CASA Bella Gold

‘CASA Bella Gold – City of dreams’ is located at Dombivali, on the Kalyan Shil Road. The project is only 25 minutes drive from Thane and 15 minutes from Navi Mumbai, 6kms from Dombivali station and around 20 minutes drive from the proposed location of the new international airport. Additionally, the township is also close to many leading IT parks such as Dhirubhai Ambani Knowledge City, Millenium Business Park and Airoli IT Park. The township will be spread over 117 acres of land with Casa Bella Gold being the 2nd phase of development. CASA Bella Gold offers 1, 2 and 3 BHK air conditioned apartments. The apartments are priced at Rs. 13.63 lac onwards for a 1 BHK, Rs. 19.38 lac onwards for a 2 BHK and 29.74 lac onwards for a 3 BHK .

About Lodha Group

Lodha Group established in 1980 is the empowering real estate developer based in Mumbai. It provides comprehensive residential and office space solutions with diverse consumer segments ranging from high-end residential and commercial projects to affordable housing. Lodha Group is known for world-class solutions leading to several innovative firsts. It has created an entirely new residential category/ sub brand CASA to provide lifestyle luxury facilities to mid-income segment in Mumbai’s suburban locations. Lodha Group is rewarded by number of prestigious awards recently such as construction world builders award, ET Acetech award and award by constructionsourceindia.com. They also contribute immensely in CSR activities to create a better life for its brethren in the society through proactive social initiatives.

 

 

 

 

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First Published: Dec 14 2009 | 5:15 PM IST

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