Hotting up the high-end lifestyle fragrance market in Bangalore, Lush Fresh Handmade Cosmetics launched its newest innovation – Gorilla Perfumes in Bangalore on Saturday, 30th April, 2011.
Targeted at anyone who likes to indulge, the Gorilla perfumes are a premium product whose price ranges between Rs 570 and Rs 5,300. For a 10 gm solid stick the price starts at Rs 570 going up to Rs 1,260. Likewise, for a 10 ml the price starts at Rs 1135 going up to Rs 2,530 while a 30 ml bottle will start Rs 2,530 and go up to Rs 5,300, said Lush India Director Sangeeta Kamath.
The full range of products will be available in all stores nationwide from April 30, 2011. Lush launched six perfumes under this range in India. According to Mrs. Kamath, Lush would advice people to find their perfect scent with the company’s new perfume range. Considering the price is as exquisite as the range is, Mrs Kamath put it, the range “we would say is for those who love to smell good and be as natural as nature can be.”
Asked why Bangalore was the chosen one for Gorilla perfume in India, Mrs. Kamath said, the Bangalore customer is much more evolved and adventurous and we have always figured that Bangalore as a testing ground has been very promising. Hence the choice to launch in Bangalore first was but evident. Further, the Indian consumer has appreciated every category that has been launched from Lush worldwide and that has been encouraging enough for us to bring the newest range of perfumes, she added.
The company’s array of signature product line include solid shampoo bars, bath ballistics, soaps, shower gels, shower jellies, smoothies, cleansers, toner tabs, moisturizers, shaving cream and solid deos amongst others.
Currently Lush, has a significant presence in India with 13 exclusive stores spread across fashion and lifestyle conscious cities of Bangalore, Mumbai, Delhi, Chennai, Ahmedabad, Hyderabad, Mangalore and Kolkata. Lush, incidentally, has been present in India since 2004.
The cosmetic market has evolved since the time Lush launched in India, says Mrs. Kamath adding “we started at one we took three years to open our next store; the growth has been slow but steady.” On their India strategy, she said, we see Lush growing and expanding its footprints further in India. We want everybody to feel Lush. We are looking at reaching 20 stores this year.
In India, currently, Lush has staff strength of 70, while globally, it is about 4,000 strong. Headquartered in Poole, Dorset in the UK, Lush has more than 700 stores in 52 countries. The company produces and sells a variety of handmade products, including face masks, soaps, bath bombs, bubble bars, hand and body lotions and hair treatments.
Lush uses fruit and vegetables, essential oils and synthetic ingredients in all products produced. In addition, the company is also against animal testing and performs tests solely with volunteers. The company is promoted by the husband and wife team of Mark and Mo Constantine.
The company operates mail order businesses from the UK, Canada, Australia, India, Italy, Japan, Sweden, Hong Kong, Switzerland, Hungary, Germany, Taiwan and the United States. Its cosmetics are handmade in the UK, Italy, Canada, South America and Japan, at its own production facilities.
The Gorilla perfume range, has been inspiringly created by its perfumer Simon. To be retailed in India Gorilla perfume, according to Lush India Spokesperson Sangeeta Kamath is an “antidote to mass market fragrances.” Say Mark & Simon Constantine “Lush’s range of Gorilla perfumes are a movement to get people excited about good quality perfume.” Privately owned, there are 90 shops in the UK and over 700 worldwide, in 52 countries.
