Brands Academy, one of India’s leading brand management and consulting companies, organized Brands Academy Service Excellence Awards Ceremony to felicitate Maharashtra’s leading service organizations and professionals who have displayed exemplary excellence in various fields in Maharshtra & Goa. The awards were based on a comprehensive market research study and opinion surveys conducted by BIG Brands Research, one of the top market research agencies in India. Mr. Chetan Bhagat, India’s most revered author was the chief guest at the gala ceremony and gave away the award certificates to the winners, which included Pune based Kahwa Café (Best Café), Virtuosity (Best Branding Services for SMES), Dreams Interior & Decoration (Best Quality Interior Designing Firm), SP Media Group (Best Outdoor Advertising Agency), Rice-n-Curry (Best Bengali Cuisines Restaurant), L-Soft Technologies (Best Educational Software Services) and Goa based The Crown Goa (Most Affordable Luxury Hotel), Fahrenheit (Most Luxurious Boutique Hotel), Manvin’s INN (Best Upcoming Budget Hotel), Neo Majestic (Best Casino Hotel), Lacalypso (Best North Indian Restaurant), Animation Studio (Best Architectural Visualisation Services). The award ceremony was punctuated by scintillating dance performances from Expressions Modern Dance Company, Mumbai’s best dance company.
On the occasion, Mr. Chetan Bhagat, said, “This initiative by Brands Academy and BIG Brands Research to promote service excellence and recognise the best service providers in different categories is a unique effort worth commending. The commitment displayed by a business or professional towards customer satisfaction is indeed something that must be encouraged. I hope that all winners will keep up the good work and achieve greater heights in the times to come and emerge as true BIG BRANDS!”
BIG Brands Research Service Excellence Awards are given away to business organizations and professionals in various states annually based on their service quality, leadership position in the industry, dedication to customer satisfaction, positive entrepreneurial initiatives, exemplary business practices, feedback from the end customers and the industry and business growth. Big Brands Research collects the inputs from end consumers in different segments regarding their satisfaction level from products and services being offered by the different brands and professionals in different geographical locations in Maharashtra & Goa.
The company conducted this research study over a period of 6 months and with more than 50 field executives collecting the data from across the different cities in Maharashtra & Goa. The primary objectives of this comprehensive market research study were to identify and recognize service excellence, associated innovations and best practices that lead to exemplary performance and to highlight the importance of pursuing customer satisfaction in today's competitive and ever-evolving business environment.
According to Mr. Sanjay Kumar, Vice President - Marketing, Big Brands Research Pvt. Ltd., “The winners have exemplified Service Excellence amongst their peers in respective industries and regions. Almost all the winners scored extremely well in our study due to their dedication to customer satisfaction and best business practices. We hope that other players in the industry and region will try to emulate their success story and give them tough competition next year.”
“Big Brands Research Service Excellence Awards are the most authentic assessment of the ability of the participants to consistently deliver customer satisfaction and delight, which are crucial for success of their business operations,” elucidated Mr. Kumar.
