Mahindra & Mahindra Ltd. (M&M), one of India’s leading automobile companies, recently crossed a significant milestone. Its online community on Facebook now has a fan following of 4 lakh people. This massive community base, one of the largest online communities for any company or brand in India, is a result of the popularity of brands such as the Scorpio, Bolero, Xylo and Logan, in addition to its unique properties, The Great Escape and Auto Quotient.
Speaking on this achievement, Vivek Nayer, Senior Vice-President, Marketing, Mahindra & Mahindra said, “With 4 lakh digitally savvy people endorsing our brands on Facebook, this is indeed a recognition that we are proud of. It validates our continued focus to innovate in order to drive customer engagement & buzz around our brands, resulting in this massive fan following.”
He further added, “It is our fantastic portfolio of brands with their loyal fan following that is helping us achieve this huge popularity – be it the successful launch of Xylo, the iconic status of Scorpio, the restored confidence in Logan, the ever popular Bolero and the unstinted passion for Mahindra Great Escape & Auto Quotient.”
Fan page numbers:
Scorpio - 1.5 lakh fans
Bolero – 50,000 plus fans
XYLO – 60,000 plus fans
Logan – 25,000 plus fans
Great Escape – 65,000 plus fans
The Mahindra Automotive page on Facebook is a platform for owners and enthusiasts of Mahindra vehicles to communicate with each other and share their experiences. Photos and videos of their experiences with Mahindra vehicles are showcased along with opportunities to participate in several contests. Various activities conducted on fan pages include the ’Scorpio Photo Contest’, the ‘Bolero SUV No.1 contest’, the ‘XYLO happy legs contest’ and the ‘Logan loves India’ contest. India’s first online 3D off-road game modelled on The Mahindra Great Escape, was also recently launched, registering a record figure of two million plays within months of its launch. The brands also use Zapak, Twitter, Flickr, Youtube, Scribd and Orkut to reach out to their digital audiences.
Links to the Mahindra Online Auto Community -
Mahindra Scorpio: http://www.facebook.com/home.php?#!/MahindraScorpio?ref=ts
Mahindra Xylo: http://www.facebook.com/home.php?#!/MahindraXylo?ref=ts
Mahindra Bolero: http://www.facebook.com/home.php?#!/MahindraBolero?ref=ts
Logan Loves India: http://www.facebook.com/LoganLovesIndia?ref=ts
Mahindra Great Escape: http://www.facebook.com/MahindraGreatEscape?ref=ts
Mahindra AQ : http://www.facebook.com/MahindraAQ?ref=ts
About The Mahindra Group –
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.
Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.
The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.
