Mahindra commemorates 2 millionth vehicle roll-out

* Donates 2 Scorpios to leading NGOs on the eve of India's Independence Day

MUMBAI, AUGUST 14 '07: To commemorate the rolling out of Mahindra's 2 millionth vehicle in July 2007, achieving a significant sales milestone, Mahindra & Mahindra announced that it will donate two Scorpios to leading NGOs. These include the Uttar Pradesh based Sri. Ram Krishna Sewa Sadan Cancer Hospital & Research Institute and the Naandi Foundation- Udaipur. Present on the occasion were Mr. Keshub Mahindra, Chairman, Mahindra Group, Dr. Pawan Goenka, President, Automotive Sector, M&M, and other senior dignitaries from Mahindra & Mahindra.

Speaking on the occasion, Mr. Keshub Mahindra said, "The Mahindra Group's destiny is inexorably linked to India's. As India celebrates her 60th Independence Day, it is fitting that a company that brought the jeep to the country in the early 1950s is now celebrating rolling out its 2 millionth vehicle. Corporate Social Responsibility is at the core of our business philosophy and I am happy that we are using occasions like these to give back in a small measure to society."

A delighted Dr. Pawan Goenka said, "The roll out of the 2 millionth vehicle is an indicator of our exponential growth in the industry as an automaker. Over the last 60 years volumes have grown at the rate of 9% per annum, CAGR in the last 5 years has been 22%. UV sales accounted for 82%, LCVs "� 9%, 3 wheelers "� 6% and exports contributed 3% to the 2 million mark. Mahindra's products are both affordable and highly aspirational. M&M clocking good sales numbers is the reflection of the innovation Mahindra has passed on to its vehicles."

On the basis, and preaching Sri Sri Ram Krishna Paramhansa Dev, Swamy Bodhanand ji Maharaj established Sri Ram Krishna Seva Sadan, Hospital, Education and Medical Science for the welfare of mankind in 1975. The Sadan is devoted to the service of Mankind.

Naandi Foundation is one of India's biggest not-for-profit organization working across India and its programs address issues such as children and education, health, hunger and livelihood generation for the under socially disadvantaged sections of society

Over the last decade itself, Mahindra has sold 1 million vehicles. This can be attributed to the company's constant practice of taking customer feedback on its products at critical stages in their lifecycles.

About The Mahindra Group: The US $4.5 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top three tractor manufacturers in the world and is the market leader in multi-utility vehicles in India. The Group has a leading presence in key sectors of the Indian economy, including trade and financial services (Mahindra Intertrade, Mahindra & Mahindra Financial Services Ltd.), automotive components, information technology & telecom (Tech Mahindra, Bristlecone), and infrastructure development (Mahindra GESCO, Mahindra Holidays & Resorts India Ltd., Mahindra World City). With over 60 years of manufacturing experience, the Mahindra Group has built a strong base in technology, engineering, marketing and distribution which are key in its evolution as a customer-centric organization. The Group employs over 40,000 people and has several state-of-the-art facilities in India and overseas. The Mahindra Group has ambitious global aspirations and has a presence in five continents. Mahindra products are today available in every continent except Antarctica. M&M has one tractor manufacturing plant in China and three assembly plants in the United States. It has made strategic acquisitions across the globe including Stokes Forgings (UK), Jeco Holding AG (Germany) and Schoneweiss & Co GmbH (Germany). Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc. and Mahindra South Africa. M&M has entered into partnerships with international companies like Renault SA, France, and International Truck and Engine Corporation, USA. The Group recently made a milestone entry into the passenger car segment with Logan, a product of its JV with Renault SA. Forbes has ranked the Mahindra Group in its Top 200 list of the World's Most Reputable Companies and in the Top 10 list of Most Reputable Indian companies.

Corporate Social Responsibility at M&M

Corporate Social Responsibility has always been an integral part of the vision of the Mahindra Group and the cornerstone of our core value of Good Corporate Citizenship. The Mahindra Group believes that CSR is an opportunity and a privilege for us and goes far beyond managing corporate image. In order to ensure maximum impact, our CSR initiatives focus mainly on education, environment and health. The scope of our initiatives covers as many needy sections of society as possible, with a special emphasis on the girl child. The Nanhi Kali programme is deeply committed to the education of the girl child and currently supports the school level education of 12,000 girls across the nation. The spectrum of CSR activities includes the K. C. Mahindra Education Trust, Mahindra Education Society, Mahindra United World College and the Mahindra Foundation. CSR received a major boost in 2005 when M&M celebrated its 60th Anniversary by pledging to dedicate 1% of its annual Profit after Tax to social activities every year. As a way of thanking the nation and its stakeholders for 60 years of trust, M&M announced its own unique Esops, or Employee Social Options, programme with the goal of having a Mahindra employee contributing to society every day of the year, somewhere in the world.