Mahindra Gesco is now Mahindra Lifespaces

October 30, 2007 Mumbai: Mahindra Gesco, the real estate development - a subsidiary of the $4.5 billion Mahindra Group is now Mahindra Lifespaces.

Explaining the rationale, Mr. Arun Nanda, Vice Chairman, Mahindra Lifespace Developers Ltd. said, "Mahindra Lifespaces was among the first corporates to step into the construction segment and has created a niche for itself. The name change to Mahindra Lifespaces reflects the company's brand proposition of creating spaces for healthy living - whether homes or offices. Building on the Mahindra lineage, Mahindra Lifespaces has focused on quality, transparency and providing value to customers."

About the new Mahindra Lifespaces logo

The new Mahindra Lifespaces logo exemplifies the spirit behind the company's creations. Called the 'Flower of life', the logo encompasses flowers of different colours, with each colour signifying a vital aspect of life. Red stands for passion, love, and a high level of energy while Yellow represents prayer, serenity and divine connection. Green, the colour of life, signifies growth, renewal, health, and environment. Blue represents infinity and spiritual growth, and the colour Grey maturity, solidity and firmness besides being the colour of intellect.

The logo is inspired from a simple and significant insight of flowers forming an integral part of one's home, especially when one moves into a new home. Flowers stand for naturalness, freshness, health, vibrancy, energy, and the beauty of life - tenets that inspire Mahindra Lifespaces. The name 'Lifespaces' is tucked into the flower of life and is comforted, cosseted, and nurtured by it. And when they come together they stand for the very essence of life.

About Mahindra Lifespaces

Mahindra Lifespace Developers Ltd., has successfully completed numerous projects in Mumbai, Pune, Bangalore, Gurgaon & New Delhi. Other than building a credible reputation, the company has laid strong foundations of enduring customer goodwill.

Mahindra Lifespaces' properties are characterized by their proposition of healthy living. This is reflected in all their residential & commercial ventures. Mahindra Heights in Tardeo, Belvedere Court in Mahalaxmi, Mahindra Gardens in Goregaon, GE Gardens in Kanjurmarg are some examples in Mumbai.

Mahindra Lifespaces' current residential ventures are The Woods near Hinjewadi, Pune and Sylvan County in Mahindra World City, New Chennai. The unique feature of these residential projects is their emphasis on openness, greenery, landscaping and various other amenities for a healthy lifestyle. Its latest residential offering is Mahindra Eminente and Mahindra Splendour in Mumbai and Mahindra Royale in Pimpri near Pune. The company will shortly launch new projects in Faridabad and Mumbai.

Through one of its subsidiaries, Mahindra Lifespaces has promoted corporate India's first operational Special Economic Zone (SEZ) and India's first integrated Business City in a public-private partnership model "� Mahindra World City, New Chennai. It has recently launched Mahindra World City, Jaipur. New SEZs are also being developed in Karla near Pune and in Thane. Housing project will also be launched shortly in Mahindra World City, Chennai.

Mahindra Lifespaces' Quality Systems have been recognized with the prestigious ISO 9001 - 2000 certification from BVQI (for excellence in design, development, construction and marketing of residential and commercial projects).

About The Mahindra Group

The US $4.5 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top three tractor manufacturers in the world. Mahindra's Farm Equipment Sector has recently won the Japan quality Medal, the only manufacturing company worldwide to be bestowed this honour. It also holds the distinction of being the only manufacturing company worldwide to win the Deming Prize. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with Logan, a product of its JV with Renault SA. The Group has a leading presence in key sectors of the Indian economy, including the financial services (Mahindra & Mahindra Financial Services Ltd, Mahindra Insurance Brokers Ltd., Mahindra Rural Housing Ltd.), trade and logistics (Mahindra Intertrade Ltd., Mahindra Steel Service Ltd., Mahindra Middleeast Electrical Steel Service Centre FZE, Mahindra Logistics) automotive components, information technology (Tech Mahindra, Bristlecone), and infrastructure development (Mahindra GESCO, Mahindra Holidays & Resorts India Ltd., Mahindra World City. With over 62 years of manufacturing experience, the Mahindra Group has built a strong base in technology, engineering, marketing and distribution which are key in its evolution as a customer-centric organization and has recently announced the setting up its retail venture, Mahindra Retail. The Group employs over 40,000 people and has several state-of-the-art facilities in India and overseas. The Mahindra Group has ambitious global aspirations and has a presence in five continents. Mahindra products are today available in every continent except Antarctica. M&M has one tractor manufacturing plant in China, three assembly plants in the United States and one at Brisbane, Australia. It has made strategic acquisitions across the globe including Stokes Forgings (UK), Jeco Holding AG (Germany) and Schoneweiss & Co GmbH (Germany). Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc. and Mahindra South Africa. M&M has entered into partnerships with international companies like Renault SA, France, and International Truck and Engine Corporation, USA. Forbes has ranked the Mahindra Group in its Top 200 list of the World's Most Reputable Companies and in the Top 10 list of Most Reputable Indian companies. Mahindra has recently been honoured with the Bombay Chamber Good Corporate Citizen Award for 2006-07.