Mahindra Holidays & Resorts launches 'ZEST'

Chennai November 15, 2006: Mahindra Holidays & Resorts Ltd., (MHRL) owner of India's leading lifetime holiday brand - Club Mahindra Holidays today launched ZEST, a unique vacation ownership for short breaks. ZEST is the ideal short break holiday for the ambitious, hardworking, achieving but stressed young metropolitans.

Designed after extensive research by IDEO, the world's leading consumer experience design firm, Zest short breaks offer a unique work-life balance proposition to the young metropolitan to head out of the city and catch up with life. Located in places where nature's bounty is in abundance, the Zest resort's service design caters to a variety of needs "� rest and relaxation, family bonding and quality time for couples, socializing and networking, outdoor and adventure activities.

Exclusive resort activities include 'Zest Flair Badges' that involve varied and youthful activities such as wine tasting, do your own barbeques, salsa dancing and for the outdoors person treks, biking, camping and campfires.

Zest resorts will be unique in that they cater to a 'my kind of break' - a holiday 'the way I like it, when I like it and at the pace I like it to be'.

Minimalist but superbly coordinated spacious rooms at the Zest resorts are designed for the young metropolitan families and can accommodate two adults and two young children with ease. The resort architecture will include vibrancy, youthfulness and serene relaxed settings.

The company also plans to have Zest Rovers alias holiday activity specialists at its resorts, who would actively engage with members to make their holidays memorable.

Resorts will provide a platform for its guests to have a hands on experience of the people, culture and traditions specific to its area of location. Zest resorts will also offer child friendly facilities, facilitating quality time for couples with young children.

The company is planning ZEST resorts at destinations that are easily accessible from metro cities. Priced attractively, a ZEST membership offers multiple breaks every year, for 10 years. Zest resorts will offer a choice of three holiday seasons. The Zest signature resort is underway at Pondicherry, slated to open its doors end 2007. Resorts at Ooty and Kodai will be ready to offer the Zest experience by end 2006.

"ZEST is an innovative concept from the leaders in vacation ownership in providing a perfect short break holiday to its members," said Mr. Arun Nanda, Chairman - Mahindra Holidays and Resorts Ltd. at the ZEST launch in Chennai. "ZEST is a product of MHRIL's rich experience in serving and fulfilling customer expectations for the past 10 years. This path-breaking product will yet again redefine the rules of the vacation industry in its segment."

Mr. Ramesh Ramanathan, Managing Director "� Mahindra Holidays and Resorts India Ltd. said: "ZEST is primarily aimed at the young metropolitan family who desires getaways and will offer a consistent and delightful brand experience. ZEST will offer a bouquet of resorts at destinations close to all principal metros. Its unique features will further enliven and herald an unparalleled holidaying experience."

The national roll out of Zest resorts and service network will be phased over the next three years.

About Mahindra Holidays & Resorts India Limited

Mahindra Holidays and Resorts India Limited (MHRIL)., is a subsidiary of the USD 3.04 billion Mahindra and Mahindra Ltd. MHRIL is a leading player in the leisure & vacation ownership industry with an aim to enrich people's lives by making family holidays a part of their lifestyle and lays emphasis on the benefits of consistent quality and economy through customer-friendly investment payment options. MHRIL's flagship brand, Club Mahindra, today provides its customers 15 five-star resorts of its own and through affiliations provides access to over 4000 resorts, worldwide.