Mahindra Tractors gifts farmers a freedom week

* To commemorate India's 60th year of independence, Mahindra Tractors offers a bonanza of benefits to the Indian farmers

* A week-long program that presents new expressions of freedom for the Indian Farmer

* Freedom from interest -

- on loans, with 0% interest scheme

- service cost on tractors, with labor-free service

- traditional ways of farming, through exchange scheme

- traveling distances to get his own and his tractor's health checked, with the unique Swasth Tractor, Swasth Chalak scheme; and

* A special offer for soldiers from Indian Armed Forces under the Mahindra Jai Jawan se Jai Kisan scheme

Mumbai, August 13, 2007: Celebrating the spirit of freedom, Mahindra & Mahindra Limited, the No. 1 tractor manufacturer in the country, today flagged off the Mahindra Swatantrata Mahotsav - a week-long program that presents the farmer with a host of benefits, such as 0% interest scheme on loans, exchange of old tractors, labour free service and health check-up camps for farmers. The benefits will be offered between 13th and 19th August, 2007 at Mahindra Tractor dealerships across the country.

Commenting on the occasion, Mr. Avinash Patankar, Sr Vice President Sales and Channel Development, Farm Equipment Sector, M&M said, "Swatantrata Mahotsav' acknowledges and celebrates the importance of the Indian farmer and agriculture in shaping the future of the Indian economy. Over the past six decades, Mahindra has been able to build a huge customer base of over 12 lakh customers by focusing on customer-centric initiatives and designing its products, services and offerings, in consonance with the farmer's needs. Swatantrata Mahotsav is another customer-centric initiative that will bring smiles on the faces of the farmers. We firmly believe that an independent farmer is the true identity of Indian Independence."

This is part of Mahindra Tractors innovative and customer centric approach, which has enabled it to sustain its leadership position for more than two decades.

On the 60th anniversary of the country's independence, Mahindra & Mahindra Limited extends its unique 'Jai Jawaan se Jai Kisaan' rehabilitation scheme for the brave soldiers of the country. Under this scheme, Mahindra tractors will be made available at attractive prices across Mahindra Tractor dealerships to soldiers of the Indian Armed Forces.

About The Mahindra Group: The US $4.5 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is the only Indian company among the top three tractor manufacturers in the world and is the market leader in multi-utility vehicles in India. The Group has a leading presence in key sectors of the Indian economy, including trade and financial services (Mahindra Intertrade, Mahindra & Mahindra Financial Services Ltd.), automotive components, information technology & telecom (Tech Mahindra, Bristlecone), and infrastructure development (Mahindra GESCO, Mahindra Holidays & Resorts India Ltd., Mahindra World City). With over 60 years of manufacturing experience, the Mahindra Group has built a strong base in technology, engineering, marketing and distribution which are key in its evolution as a customer-centric organization. The Group employs over 40,000 people and has several state-of-the-art facilities in India and overseas. The Mahindra Group has ambitious global aspirations and has a presence in five continents. Mahindra products are today available in every continent except Antarctica. M&M has one tractor manufacturing plant in China and three assembly plants in the United States. It has made strategic acquisitions across the globe including Stokes Forgings (UK), Jeco Holding AG (Germany) and Schoneweiss & Co GmbH (Germany). Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA Inc. and Mahindra South Africa. M&M has entered into partnerships with international companies like Renault SA, France, and International Truck and Engine Corporation, USA. The Group recently made a milestone entry into the passenger car segment with Logan, a product of its JV with Renault SA. Forbes has ranked the Mahindra Group in its Top 200 list of the World's Most Reputable Companies and in the Top 10 list of Most Reputable Indian companies.