Maui Jim, the fastest-growing polarized sunglass maker in the world has launched two new sunglasses keeping in mind the upcoming Commonwealth Games 2010.
The new range is Maui Readers® — Makaha & Ho’opika. These sunglasses are the first sun readers for men and women that offer patented PolarizedPlus2 UV and glare protection for both long-distance and close-up sports activities during the games while the rugged construction stands up to the demands of hectic outdoor movements and the unmistakable “Aloha Spirit” of Maui Jim styling.
Painstakingly crafted to put “power where you need it,” the premium optical design of Maui Readers® incorporates a reader lens encased in polycarbonate.
The Maui Readers® lens design optimizes long-distance views and provides the near-power needed to read or text message a friend in the bright sun during the outdoor games. Makaha and Ho’opika are currently available at all leading outlets in the city at a price range starting from Rs.5790/-.
The frames of Maui Readers® are strong, tough, light and stylish. Frames are available in either gloss black or Grilamid TR 90 and are designed to stand up to extreme conditions.
The Makaha’s sleek styling and mid-sized frame is ideal for a wide variety of men’s and women’s facial shapes, while the Ho’okipa Reader complements larger faces. Both are available with a choice of Neutral Grey or HCL Bronze lenses, with add powers of +1.50, +2.00 and +2.50. Neutral Grey, with eight percent visible light transmission, offers optimal light reduction for most light conditions, especially bright, direct sunlight. PolarizedPlus2 lenses used in Maui Readers® provide a richness of color and contrast unlike lesser grey lenses.
All Maui Jim sunglasses eliminate 99.9 percent of harsh reflected glare, block 100 percent of all UV light, up to 400 Nm, are blue light and infrared effective and saltwater safe. These HT lenses are available for low light conditions. The PolarizedPlus2 feature included in every pair of Maui Readers® goes still further, to enhance colors as well as heighten contrast and improve depth perception.
Lenses are optically correct, distortion-free and actually shed water and snow thanks to their waterproof coating. The result: unmatched visual acuity of a boxer’s punch in the ring or the superlative drag flick in the distant corner of the stadium, comfort and reduced eye fatigue during the 90 minute long hockey match, protection and contrast during the cycling or aquatics.
“The two new Maui Readers® will give audience the opportunity to use Sunglasses on an everyday basis, since they will not need to switch between prescription and sunglasses. With this new range we offer style and protection to our customers. Classic designs ensure a comfortable fit for customers for all day wear, which coupled with the protection of the patented PolarizedPlus2 technology is will a must-have for customers," said I Rahumathullah, Director - Sales, Maui Jim India.
ABOUT MAUI JIM SUNGLASSES
Maui Jim began as a small company selling sunglasses on Maui, Hawaii, back in the early 1980s. Today, Maui Jim is the fastest-growing polarized sunglass maker in the world. Maui Jim was “born” with an original line of seven sunglass styles. Today, the company sells more than 81 styles and 217 SKUs and is the fastest growing polarized sunglass maker in the world.
