Max New York Life Insurance, one of India’s leading life insurance companies, today announced 3rd Max New York Life igenius Scholarships - 2012, its highly successful and innovative parent-child engagement initiative to support all-round child’s development. This largest corporate scholarship programme gets even bigger by adding a new category ‘igenius PRIMARY’ for children in Nursery to Class 2. The igenius programme will also provide 2,000 child well-being sponsorships to socially and economically disadvantaged children.
The unique Max New York Life igenius programme identifies, rewards and supports talent development among children who display all-round skills. It also helps parents in their quest to provide their children enabling environment for multifaceted development. Since its inception in 2010, more than 4,000 school children have been awarded the igenius Scholarships for all-round excellence.
The company’s offline initiatives are complemented by a huge parent community of over 1.5 lakh igenius members on Facebook, who engage on an ongoing basis on various parenting discussions.
Anisha Motwani, Director and Chief Marketing Officer, Max New York Life Insurance said, “igenius is an innovative engagement programme to understand and support the needs of young Indians. We are delighted to reiterate our commitment to sustained all-round child development and launch igenius 2012 for third year in a row. About 14 lakh children from more than 1,000 cities enrolled for igenius scholarships in 2010 and 2011. It is India’s first and the only multifaceted scholarship programme that recognises all-round talent among children, be it in sports, knowledge or education. For us at Max New York Life, the igenius journey is simply overwhelming.”
3rd Max New York Life igenius Scholarship programme offers 1,100 scholarships. This year a ‘Primary category’ has been added to enable children from Nursery to Class 2 to participate in the programme. With this addition, around 70 million more children will now have an opportunity to participate in this unique programme. Conceptualised with Derek O’Brien Associates and open for Nursery to Class 8th children studying in government-recognised private, public or national Indian schools, it has a robust multiple-level evaluation process. The programme has no registration fee and grand first prizes of Rs 10 lakh in each of its three categories – Primary (Nursery to Class 2); Junior (Class 3 to Class 5) and Senior (Class 6 to Class 8).
For the Primary category, registration is open only through agent advisors, distribution channels and at Max New York Life branch offices. For the Junior and Senior categories, students wanting to participate in 3rd Max New York Life igenius Scholarship -2012 can register online, at www.igenius.org, or through the company’s branch offices and other networks. The company will also run a school programme for Junior and Senior category.
Registration for igenius Scholarship 2012 closes on March 31, 2012.
Max New York Life igenius child well being sponsorship programme will also support overall well-being of over 20,000 socially and economically disadvantaged children through active participation and volunteering by its employees, agent advisors and customers. Max New York Life igenius child well-being sponsorship will cover healthcare, nutrition and all round development of children.
