3 operating offices in Mumbai, Chennai and Bangalore servicing 8 clients including Cadila, Color Plus, Essar Retail, and the Richemont Group.
MediaVest Worldwide launches today in India, as announced today by Ravi Kiran, CEO-South Asia, Starcom MediaVest Group . The MediaVest brand started operations in Bangalore, Chennai, and Mumbai with 8 client assignments. Offices in Delhi and Ahmedabad are planned shortly. India is the 29th country that the global MediaVest network is now operational in.
Dinesh Singh Rathore, most recently the General Manager for FutureWorks, has been named General Manager, India-West for MediaVest Worldwide. He will be the dedicated, senior MediaVest lead. Mr Rathore will report to Mr. Kiran.
Said Ravi Kiran, CEO-South Asia, Starcom MediaVest Group, “MediaVest has all the ingredients in India to make it successful - the scale and goodwill of India Media Exchange, all the powerful tools of the group such as TARDIIS, M*Orchestra, StarScape, Abacus, all specialist disciplines such as entertainment, sports, digital, OOH, retail branding and small town marketing and a robust talent pool to draw from. I can’t think of a better time than now to launch it.”
MediaVest Worldwide, a unit of Starcom MediaVest Group, has a unique corporate heritage, distinct work culture, and approach to product and client service. At the heart of MediaVest’s differentiation strategy is its much lauded Truth & Design approach to communication planning, contrasted with the traditional media planning process. Fuelling Truth & Design, are proprietary tools, techniques and processes that help it deliver captivating consumer connections for brands.
”MediaVest Worldwide is one of two powerhouse global brands in the SMG corporate constellation. It offers strategic client-centric solutions and a blended arsenal of clout and intelligence through SMG and VivaKi that positions it well to compete and grow in India, and more broadly, the world stage”, said Andrew Swinand, President, Global Operations, Starcom MediaVest Group.
Founding clients of MediaVest Worldwide India include Cadila, Color Plus Fashions, Essar Retail, J K Ansell, , and the Richemont Group—a robust and respected combination of local, regional and global assignments. Other key MediaVest clients around the world include Avon, Coca-Cola Company, Comcast, Kraft, Mars/Masterfoods, and Walmart.
With the addition of India, MediaVest network now operates in29 countries around the world, including 7 in Asia. The brand has dominating presence in several emerging and established markets around the world including United States and Russia. The MediaVest New York operation is the single largest office across the SMG global network.
Messages from some of MediaVest Worldwide founding clients in India:
Rajiv Agarwal, CEO & Director, Essar Retail
“We have been working with Starcom MediaVest Group since 2005 and they have been strong partners in our success. We are glad to be associated with MediaVest as one the founding clients for the network in India, and wish them all success in the future.”
Anand Deo, Senior Vice President, Zydus Wellness [CADILA]
“We have had excellent business relationship with Starcom over the last 4 years and we are confident of getting similar support from the Group’s new venture – MediaVest Worldwide, as one of their founding clients. We wish Starcom MediaVest Group all success for the new initiative.”
About Starcom MediaVest Group [www.smvgroup.com]
Ranked one of the largest brand communications groups in the world, Chicago headquartered Starcom MediaVest Group encompasses an integrated network of highly specialized consumer contact companies. SMG's global organization includes strategic marketing communication architects who are highly specialized in media management, response media, internet and digital communications, as well as multicultural, entertainment, gaming, sports, sponsorship, event marketing and media. With over 6,000 employees in 110 offices worldwide, SMG delivers brand-building results for many of the world's leading companies. It is now part of VivaKi, the newly formed global communications entity within Paris-based Publicis Groupe.
Starcom MediaVest Group in India
Ranked consistently as one of India’s most admired media networks by Brand Equity, Starcom MediaVest Group is one of the youngest, largest and most diversified media networks in the country. It has over 240 contact architects and activators across its four full service offices and twenty other offices where its specialist units have an operation. It prides itself on its ‘people first’ approach at workplace and is known in the industry and in campuses as one of the best places to work in. It has one of the best retention rates amongst media networks in India.
Using proprietary planning frameworks such as Passion Group Marketing, internationally proven tools such as TARDIIS, local research and superior analytical skills, the agency attempts to build lasting connections between its clients’ brands and their customers.
Since 2007, the network has been represented to the media owners by India Media Exchange, formed after a strategic merger of its buying scale with that of sister VivaKi unit ZenithOptimedia, making it the second largest buyer of media in the market now.
In addition to communication strategy development and mainstream media negotiation, the network offers solutions in the area of out-of-home and ambient media [Navia], entertainment and embedded marketing [The Bridge], digital and wireless marketing [Starcom IP], sports and cause enabled marketing [Relay Worldwide], activation and media supported amplification [ACE] and small town and rural marketing [Xpanse], ambient assets, navigational signage, and retail branding [Enhance] and lifestyle marketing and communication [C].
SMG South Asia operations, headed by CEO Ravi Kiran, report to Chicago based Andrew Swinand, President-Global Operations for the network.
