IKEN Braingym, the flagship brand under the aegis of which Mexus Education delivers its interactive learning centers and services, has hired the services of FRANCORP for their pan India growth plan.
Mexus Education, started in 2008, is an education innovations enterprise of the Bilakhia Group. Mexus is making its first entrance ever into franchising to expand its presence across India with the help of the Francorp’s global expertise in franchise management. The foundation of Mexus is a belief that learning is most effective when it is personalized, entertaining, voluntary and involves active participation by the students. It is this thought that has inspired Mexus to design innovative learning solutions and tools with an able team of over 300 professionals from premier science and management institutes in India.
In India FRANCORP is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.
Iken Braingym, a unique and state-of-the-art learning centre developed by Mexus Education offers technology enabled and self-learning course modules for age groups 3 to 30 yrs. Course content is delivered through modern technology and a ‘hands-on’ methodology that includes learning with the help of films, animations, games, toys, demo kits, project work, case studies, activity based learning and many more.
Iken Braingym offers learning solutions ranging from Pre-school (Brain-e-kids), Middle School Curricular based learning programs (Study Smart, Science and Math for Std. 6 to 9), Middle School extra-curricular and skill based learning programs (Futuristic Kids, Std. 6-9) and Professional Learning programs in Information Technology and Teacher Training (Fine Tune for graduate students, aspiring professionals and homemakers). All courses are uniquely built on the Iken BrainGym philosophy of multiple learning methodologies and give the learners a life long educational experience that is unique in the Indian education sector. Iken Braingym also follows a distinctive real-time performance tracking mechanism for instant results and thus much greater customer satisfaction.
Speaking on the future plans, Mr. Saurabh Saxena, Director, Mexus Education, said, “Braingym is the next generation learning space which is a unique combination of lab, museum, workshop, classroom, hobby center and play group. Through this initiative, we take forward our philosophy of bringing back the joy in learning and to provide hands on activity based learning to the students. We intend to set up 50 Iken BrainGym centers in the current fiscal year across Tier1 and Tier2 cities. With FRANCORP’s expertise in this sector, we are confident that we will be able to meet our targets and deliver quality education and educational tools to the consumers.”
Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, “The education market that our client wishes to address is estimated to be INR 1000 Crs in 2008 (in Vocational training). Mexus is committed to create a new wave in the domain of education by providing end to end solutions for content, methodology, delivery technology and assessment. These learning tools facilitate collaborative learning and self-analysis as students not just learn their lessons but begin to analyze the Whys and Hows of things. We are looking forward to help them with their franchisee model & roll-out plan for pan-India expansion program and also provide marketing support, legal documentation, & help with recruitment of franchisee. Mexus will help franchises for centre set-up, Marketing support, Recruitment & Training support and after sales & service support etc.”
About Mexus Education
Mexus Education is an educational innovations enterprise started in 2008. It is a global venture by the Bilakhia Group. The company believes that 21st century educatio goes beyond school text books. It engages a student in a fascinating process of exploration, experience and extrapolation. This experience is enhanced with specially designed products which facilitate active participation. The various content forms used are films, graphic novels, games and hands-on kits that bring out a fusion of entertainment with education.
‘www.iken.in’ and ‘iken Scientifica’, the two landmark endeavours of the company encourage the process of ideation and innovation among the students, teachers, schools and parents alike.
Mexus is now serving more than 4 lakh students in 1200 schools in 20 cities at present and aims to pioneer many more education changing innovations by 2012.The company has a dedicated team of over 300 professionals, from India’s top institutes like IIT’s, BITS, NID, top Business Schools, experienced Teachers and child psychologists, involved in research & development.
For more details you can visit www.mexuseducation.com and www.ikenbraingym.com
About Francorp
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopaedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.
About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.
