According to Neeraj Sanan, Marketing Head, Web18 "Considering changing lifestyles, with increasing number of people on the move, we decided to enhance the experience for our users by offering Moneycontrol.com on the Mobile platform. Despite the minimal marketing activity, we have seen the phenomenal response, which in a true sense reflects the latent need that exists for similar products in the markets"
This service includes updates on stock prices through the day, along with any news that can impact the stock price, recommendations and views about the stock from the well renowned researchers, important announcements made by the company and any unusual volume, price movement and bulk deal on the particular stock. This service has been of great help to people having high stakes in the markets, to keep a track on any news that could have an implication on their investment. The most popular service on 'Markets on Mobile' has been the customized and informative feature of Portfolio Service, where users check their investments in stocks, funds and other investment vehicles. A close second is the Company Stock Quote page, where users find out the current positions on a stock. The service has been highly appreciated by the veterans and first-time investors trying to gain a toe-hold in the market.
Mobile 18, the mobile arm of the esteemed Network18 group, which has developed the application is extremely upbeat and hopes to bring in additional features for its users. Adds Rahul Pandey, Head
