Motilal Oswal launches Purple

October 22, 2007: Motilal Oswal Securities Ltd (MOSL), ranking among the top five broking-cum-investment banking firms in India, today launched its Wealth Management business - PURPLE - to cater to the growing demand from the ever swelling number of High Networth Individuals (HNIs) for expert handling of their finances.

The new business has been floated as a wholly owned subsidiary of MOSL and christened 'PURPLE', signifying wealth.

Purple's USP lies in its 3 Dimensional approach to Wealth Management

1. Help in managing personal investments

2. Help in managing their business wealth for expanding business

3. Help in managing their family's wealth for present and future generations.

Speaking on the occasion Mr. Motilal Oswal, CMD, MOSL said, "Purple is our endeavor in providing the HNI customer with a refreshing new approach to wealth management. An approach that is holistic and completely customized to his needs. It is also an opportunity for MOFSL to create a separate, complimentary brand in the financial services space"

Purple will dedicate an exclusive Private Banker ( Purple Wealth Partner or PWPs) to look after the investment needs of each HNI. PWPs are a unique breed of wealth advisors with advisory capabilities gleaned from experience in both Indian and multi-national wealth management firms. They will dynamically monitor client portfolios and advise them about re-balancing the same with a view to maximize returns.

The advisory capacity of Purple Wealth Partners will be bolstered by MOSL's top-of-the-line research, which straddles all areas of investments.

While typical financial intermediaries merely distribute products available in the market, Purple not only offers best in class off the shelf products; but is also able to create unique products and services in-house to provide truly customized solutions. For eg HNI customers get access to not just mutual funds available in the market; but also Motilal Oswal created and managed portfolios.

They can not only invest directly in companies through IPOs but also through private equity funds like the India Business Excellence Fund that has been created and is managed by Motilal Oswal.

About Motilal Oswal Financial Services Ltd.

Motilal Oswal Financial Services Ltd. (NSE :MOTILALOFS, BSE :532892) is a well-diversified, financial services company focused on wealth creation for all its customers, such as institutional, corporate, HNI and retail. Its services and product offerings include wealth management, equity broking, commodity broking, distribution of third party products, investment banking and venture capital management. The company distributes these products through 1,288 business locations spread across 385 cities and the online channel to over 3,00,000 registered customers. MOFSL has strong research capabilities, which enables them to identify market trends and stocks with high growth potential, facilitating clients to take well- informed and timely decisions. MOFSL has been ranked the Best Local Brokerage 2005 as well as the Most Independent Research - Local Brokerage 2006 in the Asia Money Brokerage Polls for India. It has been offering portfolio management service to its customers since 2003 and the total assets under management at present are over Rs 750 crores.