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Movil Mobiles unveil IQ-100 for the Gen-Y

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Announcement Corporate

A feature packed QWERTY phone packed with a never seen before features – Answering Machine records calls even when you aren’t around!

Movil Mobile, the flagship brand of Bling Telecom Pvt. Ltd., today unveiled IQ 100, a next-gen QWERTY phone high on innovative features like Answering Machine, Social Networking and Multimedia features.

Sporting a stylish and a slim form factor, the IQ 100 features a QWERTY keypad, digital camera with flash, 2.2” TFT screen, dual SIM, long lasting 1500mAh battery delivering upto 10 hours talk-time, Bluetooth with A2DP, MP3/MP4 playback and FM radio.

But that’s not all, there are some unique features which helps the IQ 100 stand out from other similar offerings in the market. One of its features called the ‘Call Attendant’, once activated, can receive calls on your behalf, store the messages and playback whenever you need. The phone also offers Phonebook back-up function, a feature normally available on costly high-end phones.. It also comes preloaded with widgets from Yahoo, MSN, Facebook for social networking. A 3.5 mm jack and a 2GB expandable memory just make the package much more desirable.

 

Speaking on the occasion, Rajiv Khanna, Chairman, Movil Mobiles said, “IQ 100 is just the phone the Gen-Y is looking for. It contains all the features that you would find in a high end multimedia phone including phonebook back-up feature.. Youth is crazy about social networking these days and want to share every waking moment with their friends. That is what IQ 100 is all about.”

Price and Availability:
The IQ 100 is available across all leading mobile outlets across the country in three peppy colors – Verdant Green, Creamy Pink & trusted Grey at a price point of Rs. 3200/-.

Bling Telecom Pvt. Ltd. 
Bling telecom is a product-design company with mobile phone offerings in the mid segment and the high end on GSM and CDMA technology platforms. The company’s abilities in product design and technology are widely recognized. The company has a unique financing and distribution association with DIESL, a Tata company.

Bling’s design centre located in China. Association with World class R&D units abroad gives the company a lead in bringing the latest technology to cutting edge designs. Movil has a comprehensive roadmap in all critical mobile phone segments and active alliances with a number of designer brands.

Movil has a pan India presence with the products already available in all the major towns of India. The company has tied up with several large players in the organized retail sector. Company’s unique distribution tie-ups with operators will help the brand reach the vast rural markets. The company will itself focus on the large urban markets and the organized retail chains. A direct-to-retail model of distribution is also planned.

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First Published: May 10 2010 | 7:14 PM IST

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