Always-on, 24x7 team to provide global clients and offices ability to create, adapt and produce creative content for variety of media
MSLGROUP, Publicis Groupe’s flagship speciality communications, PR and events network, today unveiled MSLGROUP CREATIVE+, a global design and creative services unit. A 24x7 operation based in India, the MSLGROUP CREATIVE+ team offers clients and MSLGROUP offices a suite of services designed to meet the needs of today’s communications dynamic, ranging from print collateral to events, video, web development, mobile and social applications.
Audiences today are demanding more brand and creative communications content than ever before. From event experiences to constant flow of brand content for social media and mobile platforms, marketers must be able to create, adapt and produce creative materials in real-time. This trend is even more apparent in corporate communications, public relations and human resource functions within global organizations, which all face the need to increase the level of creative and multi-media content to engage and influence their audiences. A centralized team providing core design and creative development for global, regional or local campaigns is an ideal solution to ensure consistency in brand delivery, cascade best-practice materials to global organizations and reduce overall costs.
The formation of MSLGROUP CREATIVE+ is a part of MSLGROUP’s global commitment to developing innovative approaches to best service clients and offer added value, in addition to leveraging resources that exist across its expanding global network. The CREATIVE+ team will work as an extension of MSLGROUP agencies and offices across the globe, supporting existing practice and service offerings when the need arises. For example, MSLGROUP’s SAS, a leading corporate design and employer communications agency based in the UK, PBJS, a leading design and experiential agency based in Seattle, as well as other MSLGROUP offices with creative capabilities will be able to leverage the capabilities of CREATIVE+ for their clients and have access to a round-the-clock creative team.
The India-based team has piloted and refined its global offering, processes and tools that will enable it to work seamlessly across time zones and client briefs. This development stage included work with clients and more than 25 MSLGROUP offices.
Prior to today's announcement, MSLGROUP CREATIVE+ has been providing quality services to local clients, through teams based in Ahmedabad, Mumbai and Chennai. Previously known as Hanmer MSL Creative Services, MSLGROUP CREATIVE+ reflects MSLGROUP's recently launched new brand vision and identity. In addition, it has expanded its range of services and has bolstered the team with senior talent hires.
MSLGROUP CREATIVE+ continues to cater to clients across India, from its three offices, with a staff of more than 50. The MSLGROUP CREATIVE+ suite of services, several of which have been unveiled for the first time today, include: identity development, presentation design, video, print collaterals, packaging design, branded merchandise, web development, online application development, mobile (iPad/iPhone/Android) application development, social media and custom web applications.
Commenting on the formation of MSLGROUP CREATIVE+, Olivier Fleurot, Chief Executive Officer for MSLGROUP said, “The communications industry has seen a convergence of expertise and content in recent years, and now more than ever before, our clients’ audiences are expecting more robust creative materials across all channels. With the launch of this always-on creative solution, MSLGROUP clients and offices in any time zone will be able to work in partnership with our India-based team to deliver creative content faster, more consistently and at great value.”
Jaideep Shergill, Chief Executive Officer of Hanmer MSL India and board member of MSLGROUP India added, “This move is a testament to our creative team who worked tirelessly to create and refine our offering to global clients and MSLGROUP offices. We are excited to offer a comprehensive set of creative services and establish a unit that brings to life MSLGROUP’s commitment to innovation, creativity and channel-neutral communications.”
About MSLGROUP
MSLGROUP is a speciality communications and engagement group that’s one of the world’s top 5 PR and events networks. With more than 2,500 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. MSLGROUP is Publicis Groupe’s flagship PR and Events network. www.mslgroup.com
About MSLGROUP Asia
For over 20 years, MSLGROUP Asia has counseled global, regional and local clients, helping them to establish, protect and expand their businesses in Asia. Regionally headquartered in China, the MSLGROUP Asia network includes 27 owned offices and 850 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional 125 Indian cities and a strong affiliate network of independent agencies across the region adds another 23 Asian cities to our reach. In the past two years, MSLGROUP Asia has been recognized with more than 35 awards, including MSL Japan’s 2009 ‘PR Lion’ in the Travel and Tourism category at the Cannes PR Awards and “PR Consultancy of the Year” for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and ICL MSL Taiwan from both international and local industry groups.
About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top five PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com
