AAAI recently announced that a young art-copy team from Mudra India’s South (Bangalore) office has won the prestigious AAAI-Cannes Young Lions Creative Competition. Copywriter Shruti Sadani and Creative Supervisor Pradeep Ravindran were the winners of the all-India competition organized by industry body AAAI and the Times Group. Shruti and Pradeep win an all expense paid trip to France to represent India at the global Young Lions competition at Cannes.
Commenting on the big win, Shruti Sadani and Pradeep Ravindran said, “We’re really excited about our win. And even more excited about going to Cannes, representing India! It’s a great honour and we’re looking forward to the big one at Young Lions in Cannes in June. There can be nothing like winning at the international arena! We’re also amazed at and grateful for all the support and guidance at Mudra.”
This year, the theme of Cannes Young Lion competition was ‘Don’t buy Animal tested products’. Shruti and Pradeep’s entry was adjudged the best amongst 200 competing entries by senior creative leaders who judged the competition. Judges included Chief Creative Officer of Contract Advertising, Ravi Deshpande, NCD of Saatchi & Saatchi, Ramanuj Shastry and Creative Partner at Dentsu, Adrian Mendonza.
Celebrating his young team’s win, Joono Simon, ECD of Mudra South said, “Brimming with fresh ideas, Pradeep and Shruti are a fantastic team capable of winning the big prize at Young Lions in Cannes this year. It is heartening to see that the investments made in the last few years in creating a greenhouse for creative talent are now paying off richly.”
Bobby Pawar, Chief Creative Officer- Mudra Group, congratulated the duo and wished them the best, saying, “We are all proud two our own youngsters have earned the rare honour of representing their country. I believe the best Indian talent can win at the highest levels and I hope Shruti and Pradeep prove that.”
About Mudra India
Starting with just one client and a single room office, Mudra India is one of the leading agency networks in the country today. Mudra India has 5 specialist units- including Mudra West, Mudra South and Mudra North & East which provide clients business solutions through advertising. Water, a strategy & design specialist, and Maatra, a localization & pre-media specialist, complete Mudra India.
Mudra India has been responsible for several iconic campaigns over its 30 year history, including Only Vimal, I Love You Rasna, My Daddy Strongest, The Mint with the Hole, McDonalds Mein Hai Kuch Baat and Kar Lo Duniya Mutthi Mein, amongst others.
Mudra India also boasts some of the most stable client relationships in the industry with names such as Godrej Group, Future Group, LIC, United Spirits, Dabur, Aditya Birla Nuvo, Cavin Kare, Union Bank of India, Bank of Baroda, Amrutanjan, HCC and Bennett Coleman & Co, amongst others.
