Mobile technology and Ringback Tone specialists partner to accelerate growth of Ringback Tone services in Europe
Muzicall, Europe’s leading provider of Ringback Tone (RBT) services, has announced a new strategic partnership with IMImobile, the global technology partner for operators, media providers and enterprises. Muzicall and IMImobile will join forces to foster new Ringback Tone business opportunities and accelerate the growth of RBT consumer services throughout Europe. The partnership will draw upon the two companies’ expertise to provide a fully managed service to mobile operators through a mix of innovative technology and marketing. The aim will be to maximise consumer adoption as well as facilitate improved discovery through new channels such as enabling off-deck sales of Ringback Tones.
IMImobile will draw from its extensive experience in delivering RBT technology in Asia-Pacific and Africa where Ringback Tones are highly popular. Muzicall will use its best practice framework developed through its Centre of Excellence for Ringback Tone marketing which has a proven track record of significantly increasing RBT consumer adoption rates for leading mobile operators in Europe.
“In many ways Muzicall and IMImobile offer complementary RBT services so it makes sense for the two companies to work together to grow the European Ringback Tone market,” said Patrick Allainguillaume, CEO of Muzicall. “IMImobile has excellent experience in developing successful Ringback Tone technology. There is a huge opportunity in Europe, with only two percent of mobile phone users owning Ringback Tones whereas in regions such as India that number is above 25 per cent.”
“We look forward to partnering with Muzicall to repeat the success in Europe that RBT services have had across the rest of the world. With the right focus, IMImobile believes RBT services can be a valuable revenue generator for European operators as a standalone service or as part of a complete music lifestyle solution encompassing full-track music, social networking and personalisation content,” said Vishwanth Alluri. CEO and Chairman of IMImobile. “IMImobile’s flexible technology and experience, gained from over 21 RBT deployments, alongside Muzicall’s fully managed RBT service expertise and marketing knowledge, will prove a compelling proposition for operators keen to explore new revenue sources.”
In the past 12 months Muzicall has grown the number of Ringback Tone subscribers across its managed services by more than 300 per cent. This success is in part due to the expertise Muzicall has gained from managing Ringback Tone services with numerous operators across Europe.
About Muzicall
Muzicall is Europe’s leading specialist Ringback Tone service provider that operates and develops Ringback Tone services for major European telecommunications providers. Founded in 2004, Muzicall is backed by BlueRun Ventures, Thule Investment, ORKOS Capital, Veddis Ventures, GP Bullhound and Ventech Capital.
Muzicall’s proprietary RBT.4.ALL platform is at the heart of the company’s solutions, opening the Ringback Tone opportunity for direct-to-consumer retailers and media brands and greatly increasing the Ringback Tone service capability for Muzicall’s customers, which include Vodafone, T-Mobile and Orange group companies.
Muzicall works in partnership with its customers, investing in marketing and systems and bringing its knowledge and experience to grow sustainable revenues for its partners. Further information can be found at www.muzicall.com
About IMImobile
IMImobile is a pioneer in the mobile data space offering a rich portfolio of managed services for mobile operators, media companies and enterprises. The industry leading DaVinci Platform™ powers a wide range of services created, delivered and managed by IMImobile including: social aggregation, contact management, mobile advertising, mobile marketing, messaging, storefronts, ring back tones and digital music services.
These services are enabled through robust technology platforms including carrier grade messaging platforms and gateways, voice platforms, content management and 3rd party application aggregation systems. IMImobile’s modular product portfolio delivers a ‘connected’ experience across consumers’ digital lives.
With over 500 employees and headquartered in Hyderabad, India, IMImobile has a global presence across Asia, Europe, Latin America, Middle East and Africa. The company hosts its technology platforms and services in data centers worldwide and currently enables over 77 mobile operators in 66 countries generating 40 million billing transactions every month and reaching over 780 million subscribers worldwide. www.imimobile.com
