~Winning teams get total cash prizes worth Rs 1.9 lakh and pre-placement interview opportunities from Reckitt Benckiser (RB)
Veet, the world leader in hair depilatories from the portfolio of Reckitt Benckiser in partnership with The Faculty of Management Studies (FMS), Delhi University conducted a unique Veet-FMS Case Study Competition titled "Veet: From Sticking to Knitting to Knitting to Stick". Team Daemons (Rohit Arora and Anupama Sridhar) from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai stood first in the competition winnig the cash prize of Rs. 1 lakh.
Team Pandits and Bandits (Suneet Choudhury and Guneet Pal Singh) from Indian Institute of Foreign Trade (IIFT), New Delhi stood second and Team Magis (Raghuram Bommaraju and Neelkhantha Mukhkerjee) from XLRI School of Business and Human Resources (XLRI), Jamshedpur stood third in the FMS-Veet Case Study Competition. The teams respectively received a cheque of Rs.60,000/- (for second position) and Rs.30,000/- (for third position). All the six winning students also received pre-placement interview offers from Reckitt Benckiser.
Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser said, “In today’s competitive global market higher education goes beyond books and classrooms. Application of knowledge is what will provide an edge to Indian students. Our Veet-FMS case study competition provides our future business leaders the opportunity to step up into the world of marketing challenges and display their strengths. Through the annual case study competition, we at RB try to provide students the challenge and confidence to deal with an actual business problem. This enhances their ability to expand their horizons and harness their creativities.”
Dr Harsh Verma, Faculty of Management Studies, University of Delhi said, “I thank Reckitt Benckiser for conceptualizing and conducting such a distinctive competition for the students. The competition in literal terms has helped students ‘bring learning out of the classroom’. It not only provides them with a great platform to showcase their latent but also help them comprehend the daily challenges faced out in the real corporate world.”
India’s top 25 B-schools were invited to participate in this competition. Students enrolled in teams of two and submitted their case-studies to be evaluated in a three-tier evaluation process:
The first level of screening was at the respective institute. Each institute forwarded a maximum of two entries for the next level for evaluation
The second level of screening was done by FMS and RB to select the top 6 teams
The final round conducted today at Patel Chest Auditorium involved presentation of the solution(s) in front of a panel of judges comprising team from RB and eminent faculty members of FMS
The six finalists hailed from Jamnalal Bajaj Institute of Management Sciences (JBIMS), Mumbai, XLRI School of Business and Human Resources (XLRI), Jamshedpur, Indian Institute of Foreign Trade (IIFT), New Delhi, Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, Indian Institute of Management (IIM) Shillong, and Management Development Institute (MDI), Gurgaon. These teams competed head-to-head at the Patel Chest Auditorium in Delhi University for the title of 2011’s best case study.
Case study competition is an annual affair at Reckitt Benckiser, the leading global household, health and personal care company. The company has been working closely with leading B-Schools starting from placements to a strong induction and an integrated management trainee programme. The competition also acts as an entry for participating students to an international career as India is a source of talent for the business worldwide for RB.
About FMS:
The Faculty of Management Studies focuses on management education more than just business management. The commitment is thought leadership with a deep understanding of business. The approach to pedagogy combines fieldwork, case studies and instrumented feedback with a strong emphasis on concepts and theory. The intent is to encourage intellectual curiosity and open minds to the adventure of ideas.
About Veet:
Veet is one of the leading brands from Reckitt Benckiser’s portfolio is the leader in Hair Depilatories worldwide and is available in more than 50 countries. Veet, World's No 1 hair removal cream, was launched in India in November 2004. It is endorsed by supermodels around the world. In India, leading film actress Katrina Kaif is the brand ambassador for Veet.
About Reckitt Benckiser:
Reckitt Benckiser (RB) is a world leader in household, health and personal care.
It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about a third of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French’s, and they account for 69% of net revenue.
RB people are at the heart of the company’s success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative.
Headquartered in the United Kingdom, the company employs about 27,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.
