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NDTV expands presence in Africa

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Expanding its international footprint on the African continent, NDTV has extended its partnership with DStv, with the channel now available to a broader audience across the continent.

In South Africa, the channel is available to all subscribers on DStv channel 407. In the rest of sub-Saharan Africa, it is available to DStv Premium, Compact, Family and Access subscribers (including all Asian packages) on DStv channel 407.

“We’re very pleased to have expanded our existing partnership with MCA, wherein NDTV 24x7 will now be available to viewers all across Sub-Saharan Africa.  With the world having set its eyes upon Africa , we’re proud to be the only news channel out of India reaching out to millions of viewers across the continent,” said Rahul Sood, Head – NDTV Network Distribution & Affiliate Sales. 

 

Commenting on the launch of the channel MultiChoice Africa President Collins Khumalo said, “We are pleased to be making this channel available across a wide range of our DStv products. News is an important television genre and we are committed to providing a diversified range of news programming for subscribers across the continent. MultiChoice is constantly driven to ensure that all subscribers are satisfied with the total offering and we are always looking to offer innovative and unique ways to deliver value to subscribers.”

For more information on DStv programming and information, log on to www.dstvafrica.com or www.dstv.com for South Africa.

About NDTV:
NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of launching the most successful news channels in India and three abroad:  Its flagship channel NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India’s leading business news channel, and NDTV India is amongst the country's most credible Hindi news channels.  NDTV is credited with pioneering several broadcasting and programming initiatives in Indian television setting award winning benchmarks in reporting and production. 

About MultiChoice South Africa (MCSA):
MultiChoice started as the subscriber management arm of M-Net. Today it is the leading multi-channel digital satellite television operator across the African continent. Its dynamic technology platform and varied bouquet of channels, built on a foundation of compelling premium entertainment, has seen MultiChoice grow its business across South Africa.

MultiChoice provides its DStv services to different market segments. The DStv bouquets cater for different lifestyles and pockets, from entry level to Premium. DStv is also available as a niche service for the Indian and Portuguese communities.

M-Net and SuperSport are part of the MultiChoice stable, which delivers premium channels and content to a growing number of subscribers. Oracle, DStv Mobile, MWEB, DStv Online, CommerceZone, SmartVillage and NMSCom also form part of the group.

MultiChoice is one of the outstanding examples of a pioneering South African company, owned by Naspers, an international player providing entertainment, technology and e-commerce services.

MultiChoice’s involvement in South Africa goes beyond its core business. Through its corporate social investment, the company actively participates in social transformation and through technology, enables individuals and communities to help themselves ultimately leading to growth of the economy of the country.

About MultiChoice Africa (MCA):
MultiChoice Africa Limited (“MultiChoice Africa”) is an African pioneer of pay TV services in sub-Sahara Africa, having launched the first digital satellite service in the 1980s.  The company is registered in Mauritius, and is a wholly-owned subsidiary of the Naspers Group. MultiChoice Africa provides multi-channel digital pay television services containing channels from Africa, America, China, India, Asia and Europe. The company has over twenty years experience as a Pay TV operator in Africa, offering cutting-edge digital technology and a selection of DStv bouquets containing premium television channels for subscribers in 47 African countries and the adjacent Indian Ocean islands.

MultiChoice Africa provides its digital satellite television service – DStv - to subscribers’ homes from two different satellites, namely: the Intelsat 7 (“IS 7”) Ku BAND and Eutelsat W7 (“W7”) Ku Band. The Eutelsat W7 satellite was launched in January 2010, and has enabled MultiChoice Africa to expand its DStv services, thus a number of new channels, including High Definition, have recently been launched. The W7 footprint covers the Sub-Saharan Africa including Ethiopia, Eritrea and Sudan, with spot-beams covering Mauritius and the Seychelles, while IS 7 covers Southern Africa. MultiChoice Africa provides a dynamic technology platform and assembles a range of bouquets built around compelling news, as well as premium movies, documentaries and sports channels for subscribers. Our mission is to constantly be at the cutting edge of new technology that enables DStv subscribers to enjoy the very best home television experience. 

Through its DStv bouquets, MultiChoice Africa provides premium television entertainment to subscribers across the continent. Operations include world-class subscriber management services and the administration of a digital satellite television platform providing the DStv bouquets consisting of the best channels from around the world to cater for the whole family.

Additionally, specialist bouquets for Indian and Portuguese subscribers offer a range of exciting channels that cater specifically to these cultural and language markets. MultiChoice offers packages allowing subscribers flexibility in pricing and choice, including the DStv Premium, DStv Compact, DStv Family and DStv Access.

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First Published: Sep 01 2010 | 7:16 PM IST

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