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NDTV Imagine brings to you Rakhi Ka Swayamvar now on BIGFlix Video-on-Demand

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Announcement Corporate

"All webisodes of the most watched reality show on demand anytime anywhere"

www.broadband.bigflix.com , the Video-on-Demand division of BIGFlix.com (a part of Reliance BIG Entertainment), will now showcase all webisodes of the most popular and the buzziest reality groom hunt show NDTV Imagine’s – “Rakhi Swayamvar” with Rakhi Sawant all set to look out for her potential groom and actor Ram Kapoor as the host of the show.

Rakhi ka Swayamvar on NDTV Imagine is a one of a kind reality show with an innovative concept, where it showcases the journey of a bride-to-be from selecting her groom, to the marriage ceremony. The show has received fantastic response with aspirants registering themselves not only from India but across the world in large numbers. The registered aspirants come from diverse occupational backgrounds which bring out a very inquisitive aspect to the show. With tremendous popularity by word of mouth apart from other publicity methods, the show has been a super hit with the masses right from the first episode and is continuing to grow week-on-week.

 

Commenting on this initiative, Mr. Murtuza Kagalwala, Business Head, Video-on-Demand, BIGFlix.com, said, “NDTV Imagine’s Rakhi ka Swayamvar is a brilliant and innovative reality show concept and has been one of the top 10 reality shows today as per the TRPs so far. We are very excited to host Rakhi ka Swayamvar as a show where everyone has seen overwhelming response from all across the world. Today, internet marketing of reality shows has become a rage with all promoters and users across the globe and with a show with some extraordinarily interesting elements from NDTV Imagine, we are very confident that Rakhi ka Swayamvar will attract astounding number of eyeballs across the globe anytime anywhere.”

BIGFlix Video-on-Demand currently has popular Indian sitcoms from NDTV imagine like Oye It’s Friday, Bandini and other popular serials like Ghar Ki Baat, Raju Hazir Ho, Kitni Mohabbat Hai from other channels. All sitcoms on BIGFlix Video-on-Demand are available for free viewing.

About NDTV Imagine’s Rakhi ka Swayamvar
Rakhi Ka Swayamvar, is a reality show presented by NDTV Imagine and produced by SOL productions in which Rakhi Sawant actor will choose her husband from among several suitors. Ram Kapoor is the host of the show who very also helps Rakhi to select the eligible lot of bridegrooms to be. The aspiring bride grooms to be need to register themselves with the show. After selecting the 15 grooms of her choice, Rakhi will stay with them under one roof. During this time, she will give her prospective grooms various tasks to perform. The ones who fail face elimination every week. The final week will see Rakhi marrying the groom of her choice.  Rakhi is also expected to visit the homes of her finalists to find out about their families. Her friends will be involved in the show at a later stage.

About BIGFlix- Video-on-Demand
www.broadband.bigflix.com, the movie downloads division of BIGFlix.com offers access to over 1500 titles on with the biggest range of premium quality Indian entertainment spanning across 13 languages in India. The portal offers the biggest, widest library of films; music and Indian entertainment content ranging that will be available through its broadband services at attractive prices by providing premium quality entertainment at par with international standard benchmarks. The website has tie-ups with other premium channels viz, Star TV, Zoom, Special TV series, NDTV, NDTV Imagine, Raj TV and Care World TV TO showcase their programs for free viewing.

With the aim to reach out to Indians of all age groups the world over, as the one entertainment hub to provide cutting-edge, world class digital content from the world of movies, TV serials and music, www.bigflix.com will provide a legitimate access to biggest range of Indian entertainment spanning across languages and genres available for download to own, streaming at affordable price points and subscription offer as well. BIGFlix broadband has garnered over 3 million unique visitors per month where 65% of the audiences are NRIs and delivers over 50 million views per month.

BIGFlix V-o-D has innovative, convenient and cost-effective entertainment making Indian cinema, television and music accessible to more than 25 million strong overseas Non Resident Indian (NRI), South Asian population and Indian cinema lovers the world over. The company offers the download to rent and subscription services in its portfolio of operations as well.

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First Published: Jul 17 2009 | 10:14 PM IST

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