To promote Nerolac Impressions and Nerolac Beauty amongst dealers.
Kansai Nerolac Paints Ltd is always known for its innovative marketing campaign. Their latest campaign is centered around Nerolac Impressions and Nerolac Beauty – the interior premium emulsions for its dealer involves renowned ICL Players and Femina Miss India Finalists. This campaign is organised for dealers across six cities - Delhi, Mumbai, Ahmedabad, Surat, Jalandhar and Kanpur. By these campaigns Nerolac aims to increase the awareness and loyalty amongst the dealers for their brands Nerolac Impressions and Nerolac Beauty.
ICL players like J. P. Yadav, Robin Morris, Amit Uniyal & Reetinder Singh Sodhi and Femina finalists - Natasha Suri, Rupali Khandare, Sangita Chauhan & Malvika Rane are involved in this campaign. These renowned personalities will visit the dealer store and will interact with them. The dealers who have booked a certain quantity of Nerolac Impressions and Nerolac Beauty Gold in October will get this opportunity.
Commenting on the initiative, Mr. Anuj Jain, Vice President, Sales & Marketing said, “Effective and Innovative campaigns like these help in reaching out to our consumers specially, the dealers and contractors, who are opinion leaders as far as paint is concerned. They help promote awareness and loyalty towards the brand. By involving cricketers and models in this campaign we aim to make this marketing exercise more fun-filled and exciting.”
These road shows are part of a big promotional event called “Aap Khiladi Yeh Haseena” which will be held in January in Delhi & Mumbai for its dealers across the Northern, Eastern and Western belt of India to bring cheer and welcome the New Year in style. Present for this event will be renowned personalities namely, Rakhi Sawant, Sameera Reddy and Shradha Sharma who will set the dance floor on fire with their sizzling moves. Along with Pratap Faujdar (Laughter Challenge Contestant) and Ranvijay Singh (VJ) who will send you into peels of laughter with their running commentary.
About Kansai Nerolac Paints Ltd.
Kansai Nerolac Paints has been at the forefront of paint manufacturing for more than 88 years pioneering a wide spectrum of quality paints. Kansai Nerolac is the second largest paint company in India and undisputed leader in Industrial segment, having a turnover of Rs 1613 crores. The company has four strategically located manufacturing units all over India and a strong dealer network of over 11000 dealers across the country. The company manufactures a diversified range of products ranging from architectural coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for most of the industries. Please visit www.nerolac.com.
