Now maintaining a germ free, clean and fresh floor is a much easier task. Lizol, the No. 1 floor cleaner brand in the country, has enhanced its fragrance levels by upto 50%*. The new and improved product apart from ensuring that your floors remain germ free will keep them smelling fresh for a longer period of time.
While Lizol continues to excel in the core task of cleaning the additional fragrance will make your home smell great and is bound to create a warm and fresh ambience. The new Lizol fragrances are available in 4 pleasing variants of Pine, Citrus, Floral and Lavender.
Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser added, “Lizol has always strived to provide the consumers with the best in class product experience and the New Lizol with enhanced fragrance ensures that apart from killing 99.9% germs & cleaning floors it leaves behind a pleasant fragrance.”
Lizol is the only brand in the Indian surface cleaning market to be recommended by the Indian Medical Association.
About Lizol:
Lizol/Lysol is a brand from Reckitt Benckiser. Lizol/Lysol, is the world's No1 disinfectant surface cleaner. “Lysol” is the no.1 disinfectant brand in U.S, with majority of the households using Lysol products. Families have trusted the brand to help keep their homes healthy for over 100 years. Hospitals across the U.S also trust the brand to satisfy their cleaning and disinfecting needs.
Lizol has been in the Indian market since 1997. Lizol launched its Fragrance range - Floral and Citrus in May 2005, which saw its market share growing dramatically. Lizol is currently the market leader in Floor Cleaner market at 40% value market share.
About Reckitt Benckiser:
Reckitt Benckiser (RB) is a world leader in household, health and personal care.
It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French’s, and they account for 70% of net revenue.
RB people are at the heart of the company’s success. They have an intense drive for progress and action and a desire to outperform wherever they focus, including in CSR where the company has the most ambitious corporate responsibility programme in the industry through its Carbon 20 initiative.
Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.
For more information visit RB.COM
