Vanish, the leader in stain removal category, from the stable of FMCG major Reckitt Benckiser India has launched the new Vanish Liquid with the ‘Goodness of Oxygen’. Vanish Liquid is the safest stain remover for your favorite coloured, white & delicate clothes.
The new Vanish liquid is easy to use and less time consuming. The new advanced liquid format is helpful for localized application on fabric. It removes tough stains that detergents alone cannot while being gentle on colored clothes as well. For the first time ever the new Vanish has added perfume for a greater fragrance – a delightful surprise for the customeRs Vanish liquid now gives its consumers an option of complete stain removal while being safe on colored and delicates.
Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser India Ltd, said that “Being the market leader worldwide and in India it has always been our prerogative to delight our customers with new and improved products. I am confident that the new Vanish liquid will be a powerful & effective solution that works on range of tough stains and helps our classic homemaker fulfill her responsibilities.”
Attractive international design bottles, the new Vanish liquid range comes in two cost effective, easy to hold and easy to use sizes- 180ml @ Rs 25/- and 500ml @Rs 49/-.
Vanish was launched in India in 2005 in powder format. Over the years it has created the additive ‘stain removal category’ in India and currently leads the category with close to 50% market share. Reckitt Benckiser has roped in the evergreen beauty and Bollywood actress Sridevi as the brand ambassador for Vanish.
Worldwide Fabric treatment category is pegged at Rs 10,400 crore is a vibrant category worldwide. Vanish is a worldwide no.1 in the category with sales of over Rs 4,800 crore.
