Channel [v] and Nokia have tied up to organise a festival for youngsters that is a combination of the best – as musical maestros Edward Maya, K K, Mika Singh and DJ Diamond, come together to rock the stage on the eve of the second edition of the fest – Nokia IndiaFest 2012 on 27th and 28th January 2012 at Baga Beach, Goa. Channel [v], through this annual initiative, will reach out to the undiscovered young talent that is present within the country.
Nokia IndiaFest 2012 is the biggest inter-collegiate festival of the country. Reaching out to 240 colleges across 8 cities, the event will witness participation from more than 6,000 students including 1500 participants who will compete in a range of exciting competitions. The scale and magnanimity of the event carves an edge beyond other college fests.
IndiaFest 2012 will host a series of competitions like Nokia Tamasha ( Street Play), Nokia LanchPad ( Rock band Performance), Nokia Rampage ( Fashion show), Directors Cut, Footloose, amongst 30 competitions charted out for the FINALE.
About Channel [v]
Reaching out to over 25 million viewers every week in India, Channel [v] offers a mix of entertainment customised to the palate of the Indian youth. Channel [v] has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – [v] Pop Stars, the soaring success of close to a decade for [v] Get Gorgeous, the launch of India’s first youth fiction, [v] Roomies to the hosting of India’s Biggest College Festival, [v] Indiafest ’10, Channel [v] is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions.
All these ventures are on the back of a deep understanding of youth behaviour through FYI Report 2010 – India’s most comprehensive youth study, commissioned by Channel [v]. Covering 20 cities, 5000 respondents and over 8 lakh internet ethnographies it is the most organized and structured study bearing significant insights and trends about the Indian youth. Using this research as a backbone to deliver engaging entertainment to the youth through fresher avenues, Channel [v] aims at connecting with the youth & firing their imagination with content that is Bold, Unconventional, Opinionated & Polarising; all of which reflect what young India is driven by. The channel’s current mantra – Bloody Cool, manifests itself not only through its shows, but also through the broadcast persona & out of TV alliances created to engage with the youth.
