To launch 6 Day Care surgery centres in Delhi NCR
Enable knowledge sharing and access to full suite of surgical procedures
Nova Medical Centers (“Nova”), a specialised day care surgery centre chain and Max Healthcare Institute Limited (“MHC”), one of country’s leading healthcare providers today announced a joint venture to expand the reach of day care surgery in the National Capital Region. MHC will hold a 31% stake in the JV entity.
This strategic alliance is designed to help both companies maximise the reach and efficiency of their services. Nova is set to expand its reach across the NCR region with 2 day care centres scheduled to open in the next few months with plans to reach a total of 6 centers in the near future. Nova Medical Centers will seamlessly access the pool of clinicians practising at MHC hospitals. MHC’s hospitals in turn would be the preferred referral destination for all major surgeries and advanced diagnostics cases required for the Nova patients, which cannot be performed at the day care centers.
The JV significantly enhances MHC’s competency and further reinforces its strategic intent towards maintaining Max Healthcare’s dominant position as the leading provider of healthcare services in NCR.
In a Day care surgery, patient is admitted for investigation or surgery on a planned, non-resident basis.
Internationally, almost 70% of all surgeries are conducted as Day Care Surgeries, and this trend is on the rise in India as well. Nova, which started its day care surgery centres in Bangalore last year, has already seen tremendous customer acceptance and growth.
Mr. Suresh Soni, Chairman, Nova Medical Centers, said “We are extremely pleased to announce the JV with Max Healthcare. Max is a well known brand in the medical and healthcare business in the NCR and our association with them will prove beneficial for both parties not just in terms of business and referrals, but also in terms of knowledge sharing and access to specialised doctors and surgeons”.
Dr Pervez Ahmed, CEO & MD, Max Healthcare said “We look forward to partnering Nova Medical Centers as we work towards further expanding our reach. Day care surgery represents the new face of the surgical field, and increasing number of such surgeries stands testimony to the fact that patients and doctors alike have realized the tremendous value offered by this surgical mode.”.
The JV with MHC will provide Nova with a reputed partner for all additional procedures that are typically not undertaken at Nova such as major surgeries including cardiac, obstetrics, organ transplants, emergency/trauma care, overnight stay, and advanced diagnostics like MRI, CT etc. The name of the JV Company will be ‘Nova Medical Centres NCR Region’
Dr M.G. Bhat, Medical Director, Nova Medical Centers said “At Nova, we have always endeavoured to provide our patients with the best in medical care. We are happy that our association with Max Healthcare will enable us to provide patients with complete surgical care even in those cases where day care surgery is not the answer. As we expand our footprint across the NCR region, our association with the doctors and surgeons from Max Healthcare will enable us to enhance our services. We look forward to an exciting journey with Max Healthcare.” Dr Bhat also said “We will not only aim to be the leader in the day care surgery space but also will work towards achieving our objective of becoming the destination of choice for preventive health check-ups”.
Max Healthcare has established itself as one of the leading healthcare providers in the country. The JV with Nova will enable Max Healthcare to have substantive and a strategic presence in the day care surgery business model without disrupting its focus on high end tertiary care.. By associating with Nova’, Max Healthcare will also be able to expand its patient community and outreach program across the NCR region.
The resounding success of Nova Medical Centers in the first year of its operations stands testimony to the changing medical care scenario in our country. Dr. Bhat said “The pace of adoption of this model by doctors, patients and insurance companies has been extremely encouraging and our Koramangala Center in Bangalore is at pace to do 350 surgeries per month by the end of 2010.” Boosted by the tremendous success in its first year, Nova Medical Centers is set to expand its reach across India with special emphasis on the Delhi & NCR region.
About Nova Medical Centres:
Nova Medical Centers develops, acquires, owns, and operates ambulatory surgical centers in partnership with physicians across India. Nova provides leading physicians from diverse specialties with comprehensive ultra-modern facilities comprising doctor’s offices, operating rooms, diagnostics, imaging, health check up area, pathology laboratory, and a pharmacy. By specializing only in day care procedures, Nova improves the patient experience, increases operating efficiency, and contains costs. Nova’s innovative health services model offers unparalleled quality and affordability. Nova Medical Centres plans to develop 25 such centres across India by 2012. See us at www.novamedicalcenters.com
