Business Standard

Now comic books to help children learn at school

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Announcement Corporate

Entertain to Educate is the new age Mantra! 

  • Axiom Education to launch ‘iken books’ to assist children with their school curriculum
  • ‘iken books’ made available in Science for Standard 6 to 8
  • Learn through stories with engaging characters, fantasy and fun
  • Understand tricky concepts through games, puzzles and mind-maps
  • Revise with friends through a multi-player board game!
  • Study shows that ‘iken books’ can improve retention by almost 200% in half the time

Axiom Education, an education innovation company —through its brand "IKEN" today announces the launch of ‘iken books’, a revolutionary concept for curriculum based education. ‘iken books’ are a unique blend of education and entertainment solutions to bring in a fun-learning experience for children at school. The occasion was graced by Directors of Axiom Education Pvt. Ltd. and Principals and senior science teachers of leading schools at Axiom’s BrainGym facility, Opp. Gyandham School, in Vapi.

 

‘iken books’ are interactive comic text books based on the NCERT curriculum that bring scientific concepts alive through colorful and entertaining comics. The books have been designed with fun-loving comic characters indulging in real life adventures and promise to give young minds a thoroughly different experience while imparting education – that of fun and excitement.

Research has shown that with the help of ‘iken books’, students can now cover an entire science chapter in less than 30 minutes while retaining more than 200% as compared to normal textbooks. This revolutionary approach will allow teachers to build upon an already existing base understanding of every child in the classroom. A student can simply read a chapter from ‘iken books’ before it is covered in the classroom and then co-relate better with the proceedings of the classroom.

The stories contain an endearing character popularly known as J.C. who is on a learning curve and is one of the most inquisitive characters in the world of comics. The stories explain the quirks and adventures of J.C.’s life and showcases how the boy becomes smarter and knowledgeable with every experience in his life. The books comprise an edutaining matrix that comprises various direct and indirect teaching methods providing a wide array of ‘explore– it – yourself’ activities.

Speaking on the initiative, Mr. Saurabh Saxena, Director – Business Development, Axiom Education, said, “We always aimed to do something different and exciting in the filed of education. Our new invention- ‘iken books’ will not only create a learning environment that is synonymous with entertainment but will also generate an eagerness to learn more in a child. I am confident that these books will be happily accepted by children and teachers alike and will provide them a new refreshing experience.”

“Currently these ‘iken books’ are available in 2 volumes in Science for 6th, 7th and 8th Std. Very soon, these will be available in Science for 1st to 5th Std. and Social Studies for 1st to 8th Std. to complete the offering, also in vernacular languages viz Hindi, Marathi, Gujarati and Kannad”

It can be purchased online at www.iken.in and very soon shall be available at all leading book stores across India.

The books are competitively priced at Rs.199 per copy while institutional discounts will be offered to schools and institutions. For more information one can contact us at help@iken.in  

 

 

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First Published: Sep 15 2009 | 4:03 PM IST

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