The new store ‘Olympus Zone’ (at Digital Fantasy) in Pune provides the right ambience and right platform for new products to be showcased
Olympus Imaging Corporation today launched its new store ‘Olympus Zone’ in Pune that offers the most compelling and comprehensive range of digital cameras, film cameras, voice recorders and a host of other products under one retail roof.
The store was inaugurated by Mr. Kinya Yoshimura, General Manager India Operations, Olympus Imaging Corporation. Laying the foundation for major expansion, this is the third store launch in the country.
Like its other stores in Mumbai and Delhi, ‘Olympus Zone’ in Pune provides the right ambience and right platform for new products to be showcased. From the moment the patrons enter to the moment they leave, the new store is aimed at enhancing a shoppers’ experience. At ‘Olympus Zone’, consumers both professionals and amateurs get to touch, feel and experience the range of Olympus products.
Located in the heart of Pune’s Bajirao Road, Sukhravar Peth, the store offers a streamlined approach, enabling greater convenience in experiencing the comprehensive range of products from Olympus. In the new ‘Olympus Zone’, knowledgeable personnel will be available throughout the store to guide consumers through product trials and purchasing decisions.
Through the new store, Olympus plans to showcase and retail its latest breakthrough technology products like the ‘Tough’ series namely 14 Megapixel µ TOUGH-8010, µ TOUGH-6020 and µ TOUGH-3000 as well as the PEN series including the award winning avant-garde product PEN EPL-1.
Inaugurating the new store, Mr. Kinya Yoshimura, General Manager India Operations, Olympus Imaging Corporation said, "We believe in enhancing consumer experience by offering user-friendly solutions. These stores are an attempt to provide consumers with an interactive and informative shopping experience so that they can take an informed choice of purchase. The store provides the perfect showcase for our futuristic, leading technology products. Pune is a major step towards not only strengthening our brand but also promoting photography culture in a big way. Photography lovers in Pune can now obtain first hand information on entire range of products and make informed choice. Through this we hope to reach out to the patrons and bring to them the expertise of Olympus in professional cameras in an accessible form.”
Mr. Kinya Yoshimura further pointed out that India will join Europe and the United States as one of the world’s top three digital camera markets. Going forward Olympus aims to open similar outlets in other Metros across India.
About Olympus Corporation
Olympus Corporation was established on October 12, 1919 in Japan and enjoys a reputation for excellence in digital cameras. Olympus first met this aspiration in 1934 with the development of camera lenses. In 2003, the company changed its name from Olympus to Olympus Corporation to unify the corporate name and the well-known brand. In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence to maximize corporate value and to become one of the top optical instruments manufactures. Olympus has been present in India since 2005 with their full range of cameras. It has been continually revamping its brand building strategy in India. In the last one year, the service network too witnessed a major growth.
Website: www.olympus-imaging.co.in
