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ONIDA launches a range of LED TVs that care for your eyes!

Expands its consumer durables portfolio with ONIDA Svelte I-Care LED TVs

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Announcement Corporate

Ever heard of a television that cares for your eyes? Unbelievable, isn’t it? ONIDA presents an exciting range of LED TVs with a mesmerizing appeal.

Mirc Electronics Ltd. (ONIDA), India’s highly trusted and reputed Consumer Durables major, has entered the LED TV segment with the launch of its revolutionary Full High Definition ONIDA Svelte LED TV offering the unique I-Care technology.

With increasing usage of TV, computers, mobiles, gaming stations and other such “screens”, our eyes are constantly under strain and experience much fatigue. Television viewing should be a pleasant experience, and to deliver just that, Onida has developed the I-Care technology that

 
  • Reduces harmful UV rays by 99%
  • Provides 95% Reflection-free viewing

The Onida I-Care LED is also built tough and is designed to be 10 times tougher than normal LCD/ LED TVs.

According to industry research, the international market for LED TVs is expected to grow more than 37 million units in 2010 and double to some 92 million units by 2011. The LED TV sales worldwide are also expected to grow from 3.5 million in 2009 to 15 million in 2010 to 64 million in 2012.

Speaking on the occasion of the launch of ONIDA I-care LED TVs, Mr. G Sundar, CEO, Mirc Electronics Ltd. (ONIDA) said, “Marking the celebration of our 30 glorious years in the Indian consumer durable industry, we are proud to embark on one more journey. By introducing the revolutionary concept of ‘I-Care technology’, the first-of-its-kind, we now announce our entry into the dynamic LED TV segment. With the introduction of this new range in our portfolio, we will continue to serve our consumers with innovative products.”

The ONIDA I-care LED TV comprises of some of the finest features a consumer can expect. These include the SRVe image engine for finest picture clarity; 300W PMPO pulsating output; extraordinary Dynamic contrast ratio of 4000000:1; Dual USB 2.0 port which plays movies, photos and music; HDMI connecting video and audio sources, Surround Sound providing the best experience in sound and DNR which minimizes digital video noise.

Adding further, Mr. K Sriram, VP, Sales, Marketing and Services, Mirc Electronics Ltd. (ONIDA) said, “Continuing our brand promise of creating products designed keeping in mind the consumer needs, we have introduced the ONIDA I-Care LED TV. In today’s lifestyle, wherein a consumer is exposed to multiple screens within a single day – from mobiles, to computer to television, the strain on eyes is already considerable. Instead of following the herd of other brands and moving towards 3D that further adds strain to the eyes, ONIDA LED TV with its innovative ‘I-Care technology’ protects consumers eyes from strain & also protects the TV from accidental damage. With this smart innovation, we take pride in reinstating that we care for our consumers.” 

The ONIDA 22 I-Care LED TV is available in 4 sizes i.e. 22”, 24”, 32” & 40” & begins at an affordable price of Rs. 19,490/-.

About ONIDA:
ONIDA was started by Mr.G.L.Mirchandani and Mr.Vijay Mansukhani in 1981 in Mumbai. In 1982, ONIDA started assembling television sets at their factory in Andheri, Mumbai. ONIDA today enjoys a strong equity among consumers, making it one of the leading brands in India. Besides being a leading brand in CTV, LCD & DVD categories, ONIDA has established itself as a strong player in the household appliance categories of Microwave Owens, Air-conditioners & Washing machines. ONIDA has a network of 33 branch offices, 151 Customer Relation Centers and 41 depots spread across India. Website: www.onida.com

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First Published: Nov 02 2010 | 7:56 PM IST

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