Launch of Europe’s leading customer loyalty program brings new benefits for consumers and partner companies
Payback has arrived in India. Europe’s most successful multi-partner loyalty program now offers Indian consumers more value for their money. Indian companies benefit from Payback’s industry-leading marketing platform with its proven track record in boosting customer loyalty and increasing sales substantially. “We are launching new tools that generate great value for our members and for the Payback partner companies: Shoppers get better deals and retailers a deeper understanding of their clients”, says Alexander Rittweger, founder and CEO of the Loyalty Partner group, Payback’s parent. Payback’s launch concludes the integration of i-mint, one year after the purchase of a controlling stake in the program.
More than 30 partners with 1,500 outlets and ten million card members make Payback the largest multi-partner loyalty program in India. Payback introduces a unique and highly valuable loyalty currency, the Payback points. The program works with market leading pan-Indian players from the banking, retail, travel, petroleum and online sector such as ICICI Bank, HPCL, Air India, Megamart, Univercell, BookmyShow and MakeMyTrip. It offers in-store redemption opportunities at all participating partners and an online shopping platform representing key Indian e-commerce shops. Over the next twelve months, Payback is planning to double the number of partner companies that are involved.
“The coalition loyalty model is rapidly gaining ground in India. Payback allows shoppers to collect points very quickly with only one card and to redeem them for attractive rewards”, explains Vijay Bobba, Managing Director and CEO of Payback India. “Given Payback’s powerful new advantages in the offline and the online world, even more consumers will base purchase decisions on our new bonus program”.
India is home to one of the world’s most rapidly growing consumer markets. The share of organized retail has tripled within the last three years to ten per cent. This is creating an ideal environment for sophisticated customer loyalty solutions. “The compelling loyalty program we are establishing with Payback will further transform the way India shops”, underlines Alexander Rittweger. “We are excited and proud to be part of India’s retail revolution.”
Payback cards are available at participating partners and at www.payback.in.
About Payback in India
In June 2010, Payback’s parent Loyalty Partner acquired a majority stake in i-mint. After an integration process which successfully fused international expertise with local know-how, i-mint has now become Payback India. Indian consumers and partner companies gain unprecedented advantages from the introduction of Payback’s proven tools and processes. The largest partner portfolio and widest range of redemption points in India assure that members can not only collect points quickly from many outlets using just one card but also easily convert them into attractive rewards.
About Payback in Europe
With 25.5 million active cardholders in Germany and Poland, Payback is Europe's leading loyalty program. Customers can collect points from hundreds of well-known companies in-store, online and mobile and redeem these for vouchers, rewards, Lufthansa miles or donate them to aid projects. The very high redemption rate of 95 percent shows how relevant the scheme, its redemption channels and partner companies are for customers. Each year, Payback cards are used for sales amounting to around EUR 19 billion.
About the Loyalty Partner Group
Loyalty Partner is one of the leading international providers of loyalty management solutions and supplies its clients with performance marketing solutions through Payback. The company also offers all the tools and services needed to implement customer loyalty programmes via emnos and Loyalty Partner Solutions. Loyalty Partner has a workforce of 600 employees. The company is headquartered in Munich, with subsidiaries in the United States, India, the United Kingdom, France, Spain and Poland. As a subsidiary of the international credit card operator American Express, Loyalty Partner is the centre of expertise for marketing and couponing platforms within the Group.
