Pearson Education India today is pleased to announce the launch of its first “Online Bookstore” through its online retail partner, VRVBookshop.
The online bookstore will carry the complete catalogue of all Pearson Education India’s books, including imprints like Addison Wesley, Longman, Prentice Hall, QUE, SAMS, Wharton School Publishing, Peachpit and more.It will offer free shipping on all Pearson Education books, anywhere in India. This online bookstore will focus on students and faculty in the school, higher education, professional as well as competitive exam segments, an area normally ignored by most multi-brand online shops. It will also highlight the latest launches and special bargain offers on Pearson Education books.
Sangeeta Mehra, COO of VRVBookshop said “With internet penetration growing, Indian online retail is increasing at an astounding rate. Books remain one of the highest purchased items online. With VRVBookshop, we are trying to make Pearson books available to buyers in the remotest corners of India.”
VRVBookshop will have a dedicated customer service desk to take care of queries and to assist customers in ordering. Users will be able to pay via multiple modes like debit or credit card and internet banking. All transactions made on VRVBookshop will be secured through a VeriSign secured Payment Gateway.
Vivek Govil, CEO of Pearson Education India said, “I am delighted that VRVirtual has launched their online bookstore for Pearson Education India’s books. The initiative is part of our commitment to empower every learner with the requisite resources to create a future of her choice. With Pearson’s large and ever growing catalogue, the portal will make even hard-to-find books accessible to students and faculty 24/7, anywhere in India.”
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The e-commerce portal will give our users, the convenience of getting authentic books with fantastic after-sales support. Moreover, the consumer will be able to access reliable and accurate information directly from Pearson Education on new releases.”
VRVBookshop is promoted by M/s VRVirtual.com Pvt. Ltd, a company specializing in building and deploying CRM and e-commerce solutions for publishing industry in India. VRVirtual also provides consulting in devising and deployment of digital marketing solutions to its customers. VRVBookshop is its first direct foray in setting up its own e-commerce portal. As Sangeeta says “We have tremendous belief in growth of e-commerce in India, and it is our way of saying that we are ready to put our money where our mouth is.”
VRVBookshop invites professors, school teachers, students of all age groups to visit http://pearson.vrvbookshop.com and offer their valuable feedback.
Educating 100 million people worldwide, Pearson Education is the leader in integrated education publishing. Pearson Education’s education solutions cover a wide spectrum of subjects including business, technology, sciences, law and the humanities. They include books and resources that help students learn, teachers teach, and professionals evolve throughout their careers. The carefully designed learning tools help people around the world to expand their knowledge, develop their skills and realize their potential. The company is committed to provide quality content, assessment tools and educational services in all available media, spanning the learning curve from birth through university and beyond.
Pearson Education India specializes in the publication of academic and reference books in the fields of computer science, engineering, business and management, professional and trade, higher education and competitive examination preparation books. Pearson Education India is also India’s foremost publisher in the school segment (K-12), with book lists in English language teaching (ELT), the humanities, sciences and mathematics, from primary to senior secondary classes.
With elaborate editorial facilities in Delhi, Chennai and Chandigarh, Pearson Education India covers the entire subcontinent and has specific divisions with experienced editorial teams catering to all levels and fields of education. The teams create indigenous publishing programmes to meet local market needs, and undertake customized publishing for schools, universities and other institutions. Pearson Education India also works closely with authors and customers through strong editorial development processes and innovations in sales and marketing.
