In one grand strategic move, that could probably change the face of brand strategies for screen media in India, Percept, country’s leading communications group has entered into a business alliance with one of the world’s most premium brand design companies - ‘The Brand Gallery’. This marks an era of specialized brand development and positioning implementations that are extremely focused and category specific.
A concept brought in for the very first time in India, the “Percept – Brand Gallery” alliance will offer a set of specialized brand solutions to broadcasters, media & entertainment companies across the Indian subcontinent; who are looking for high-end expertise to strategically create a new design, distinctive visual identity and quality content. Not an unusual model across the globe, several broadcasters in the Europe and the US, have re-cast their dices in terms of customized and quality content providing based on future growth and business development strategies combating the increasingly competitive market and subscriber demands. Through this alliance Percept Limited will give ‘The Brand Gallery’ a physical presence in the Indian market, with a team of servicing people deployed for each client. All creative execution will be delivered from The Brand Gallery’s US office and Percept will service the business from the India office.
The size of the market is estimated to be INR 50 crores, and Percept will target a minimum share of 20%.
Located in Greenwich Connecticut, The Brand Gallery is a creative boutique offering specialized and long-term solutions in the development of brand strategies, especially for broadcasters. The American major boasts of a stellar list of clientele - HBO, CNN, ABC Network, BBC, ESPN, AXN, CBS NETWORK, BRAVO etc. And having executed very many success stories, within a short span of time the company is globally hailed as a premium boutique for brand development and enhancements.
Speaking on the joint venture, Mr. Sanjay Ahire, COO - Percept Pictures, who also spearheads the endeavour in India, commented, “Percept has always believed in doing things differently and setting trends. Our association with The Brand Gallery will enable us to inundate the Indian market with additional services for the media sphere. We strongly believe that this will add tremendous value to any broadcaster in today’s market that has intense competition and increased consumer fatigue”.
Phil McIntyre, CEO of The Brand Gallery commented, “I look forward to an extended and profitable association with Percept. India is rich in terms of business potential of this kind…it is completely untapped currently with respect to the skill-set that we bring on to the table. I am confident that our Indian clients will only stand to gain by what we have to offer.”
Iain Greenway; Chief Creative Officer, The Brand Gallery added, “The ‘Percept – Brand Gallery’ alliance ushers in a new adage in brand development. With our creative expertise and Percept’s proficiency, Indian businesses would have communications solutions completely incisive and creatively unparalleled.”
The “Percept - Brand Gallery” alliance is considered as a historic entry in the brand solutions turf, where in the coming days, it would be extremely significant to have category specific specialization and thereby brand and content solutions. The alliance may even expand its arms to embrace the neighbouring Middle East and Sri Lanka as strategic markets for extending this service.
** Based on a conservative estimate of channel packaging changeover once every 2–3 years at an estimated cost of INR 50 lakhs to INR 250 lakhs, and India having over 250 TV channels that are currently using these services.
For more on Percept Limited, please visit: www.perceptindia.in
For more on The Brand Gallery, please visit: www.thebrandgallery.com
