Robust plans to expand retail presence to offer the Philips Home Decorative Lighting range
Philips Electronics India Limited, the country’s leading provider of lighting solutions, unveiled its second ‘Philips Light Lounge’ in Chennai today. A Light Lounge is an experience zone which gives customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips like Ledino, Living Colors, Ecomoods, Kidsplace, Aquafit and Classic ranges. Philips is buoyant about its plans to consolidate its retail presence in Tamil Nadu and South India by opening more Light Lounges and Light Shoppes (Shop-in-shops) in the coming months.
“In line with the continued company-wide focus on consumer lighting, Philips has rapidly increased its retail presence across important cities in India in the last two years,” said, Mr. R. Nandakishore, Senior Director - Home Decorative Lighting & Modular Switches, Philips Lighting India. “We opened the first Philips Light Lounge in Chennai, in T Nagar, two years ago and have received an overwhelming response from customers here since then. The market has matured rapidly, and people’s evolving tastes and desire for lifestyle solutions has meant that the region offers huge business potential to us. The Light Lounges offer consumers the complete range of Home Decorative Lighting solutions under one roof.”
With the launch of the newest Philips Light Lounge in Chennai, the company now has 44 Light Lounges in India, in addition to more than 400 Light Shoppes in the country. The company is aggressively looking to expand its retail presence throughout India and aims to double the number of its exclusive retail touch points by the end of 2011.
A home is a reflection of one’s personality, tastes and preferences and lighting can make a huge difference to the look and feel of the house. The Philips Home Decorative Lighting range is a unique offering in the market to cater to the evolving lifestyle needs of global Indians. The market for decorative lighting is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency and safety norms. Philips differentiates its offerings through innovation in design, energy efficiency and application of its global lighting application expertise. The product range starts from a price of Rs. 575/- and extends up to Rs. 40,000/.
Each Philips Light Lounge will showcase lighting solutions for every application and space within a home, including the living room, bedroom, study, dining rooms, kitchen and bathroom. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements. The new Philips Light Lounge in Chennai is located at Saras Multiplex, #13 & 14, Ramagiri Layout, Velacherry (opposite TCS).
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.
