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Pine mobiles to revolutionise the 'mass-market' mobile segment

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Dual SIM King, Executive, Bee and 3 SIM Trio all set to create waves in the Telecom sector

Pine mobiles after tasting success in the Singapore market, are all set to launch their operations in India. With a product base totally focused on the mass market and rural India, Pine mobiles has already entered the market across North East, Orissa, Uttar Pradesh, Punjab, Haryana, Rajasthan and Gujrat.

This newbie is now all set to be launched in cities down south, Himachal Pradesh, Jammu & Kashmir, Bihar, Chhatisgarh and Uttaranchal. The handsets to be unveiled are all feature rich and highly affordable and titled King, Executive, A1, Bee and Trio.

 

EXECUTIVE:  As the name suggests the handset gives you a lot of executive level features even when it’s easy on the pocket.

The phone comes with a host of features like Dual SIM support, expandable memory upto 4GB, a 3-megapixel high-resolution camera with video recording support, Bluetooth etc. With its exceptionally loud speakers music lovers would love to jive with their integrated FM and audio player.

The feature which makes it unique and also the reason why Pine has launched it in North eastern states is its support for the Assamese language. In addition, it also supports Hindi as well as English languages. Also it features Hindi Panchang which makes it very relevant to the mass/rural market.

Additionally, it also supports GPRS and WAP for Internet connectivity.

KING:  The entry-level phone with all the features that make u believe in living life king size! Large screen handset with a Dual SIM support, Expandable memory upto 4 GB, video and audio player, sound recorder, Bluetooth and Wireless FM, what else would a buyer ask for at such affordable price. Apart from English and Hindi, King also supports Assamese language and features Hindi Panchang as well.

A1:  It is a Dual SIM phone with a 2.0 MP high-resolution camera. Along with Bluetooth it has an expandable memory upto 8GB. This handset comes with a host of other features like video recording and playback support, FM recorder, Audio player and games. So while playing games or listening to your favorite music for hours you don’t have to worry as it comes with a good battery backup.

Additionally, it also supports GPRS and WAP for Internet connectivity.

‘Magic voice’ feature can help you modulate your voice to different forms and fun moments with your friends.

BEE: This Dual SIM, large screen, Qwerty phone has been exclusively designed for the today’s youth. The push Email and access to social networking sites are contemporary features. Excellent battery backup, Flashlight and an expandable memory of upto 4GB is just what the buyers demand. GPRS WAP and MMS enabled phone has 1.3 mp camera and video recording with playback option that help you capture the life’s cherished moments. Wireless FM, quick chat and games; what else does one need when tripping? 

A fun feature called ‘magic voice’ can help you change your voice to different modes and have light moments with your friends.

TRIO:  The 3 SIM TRIO enables usage of three different numbers in one handset with powerful battery back up. The 2.0 Mp camera and Video recorder gives you a clear picture of the fond memories while the Bluetooth facilitates sharing the same with your friends and family. Superior quality Speakers makes listening to music on FM or Audio player an altogether different experience. Audio and FM recording helps you listen to those unforgettable voices over and over again. Motion sensors and an 8 GB expandable memory are the features which every intelligent buyer desires. A unique feature of black listing a caller has extreme utility in today’s world of spam callers.

About Pine Mobiles:
“PINE MOBILES Pvt Ltd”, is a Singapore based company entering the Indian telecom sector. Spearheaded by the CEO, Mr Rohit Agarwal the company is engaged in development and marketing of mobile terminal devices. It will have widest network coverage among all the brands. Trade friendly policies and marketing investments will only add to its superiority.

Pine is a brand for masses catering to their demands. Pine has features of High-end phones at very affordable prices. Capturing the thoughts of audience, Pine delivers value for money. It aims to reach 5000 premium counters by the end of first quarter, which will together account for 70% of the over-all retail sales.

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First Published: Jun 11 2010 | 6:54 PM IST

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