Move to ensure Indian customers derive higher value from its unique enterprise solutions
Pitney Bowes Business Insight (PBBI), the leading global provider of location and communication intelligence software, data and services, today announced that it has joined the Business Software Alliance (BSA) in India as a member. As part of the membership agreement, John O’Hara, Executive Vice President, International Operations, PBBI will represent PBBI on BSA’s Committee in India. At a time when growth in developed markets such as the US and the UK is slowing, the Indian subcontinent is witnessing rapid growth. This move places PBBI in a position to help organisations optimise their use of location intelligence, data quality, data integration and customer communication management solutions to locate opportunities and trends, connect these with internal business operations and communicate with customers and citizens more effectively. This announcement is a further endorsement of PBBI’s commitment to expand its presence in the region.
Commenting on joining the alliance, John O’Hara, Executive Vice President, International Operations, PBBI and one of the first members of the BSA India committee, said,” We are delighted to join the BSA Committee in India and very much look forward to working alongside its member companies as well as the Indian government in helping to promote the compliant and legal use of software by organisations in both the public and private sectors.” O’Hara continues, “At PBBI, we take a customer-centric view towards the protection of IP by working with our customers to derive higher value from the use of licensed software and data in the digital world. As Indian companies extend their global footprint, and continue to develop world-class products and services, we believe the ability to deliver true customer value will become a key competitive differentiator.”
“In its efforts to continuously promote safety, security and respect for intellectual property in the digital world across countries, BSA is committed to enabling the software industry comprising of leading players such as Pitney Bowes strengthen their presence in an important market like India through a host of programs that educate and engage end-users”, said Jeffery Hardee, Vice President and Regional Director, Asia Pacific, BSA.
About the Business Software Alliance: The Business Software Alliance (www.bsa.org) is the foremost organization dedicated to promoting a safe and legal digital world. BSA is the voice of the world's commercial software industry and its hardware partners before governments and in the international marketplace. Its members represent one of the fastest growing industries in the world. BSA programs foster technology innovation through education and policy initiatives that promote copyright protection, cyber security, trade and e-commerce. BSA members include Adobe, Agilent Technologies, Altium, Apple, Aquafold, Astro-Vision Futuretech, Autodesk, Bentley Systems, Corel, Dassault Systèmes SolidWorks Corporation, Embarcadero, Frontline PCB Solutions - An Orbotech Valor Company, McAfee, Microsoft, Minitab, NedGraphics, Pitney Bowes Software India, PTC, Quest Software, Scalable Software, Siemens, Sybase, Symantec, Tekla, and The MathWorks.
About Pitney Bowes Business Insight: Pitney Bowes Business Insight (PBBI) is a division of Pitney Bowes Inc. (NYSE: PBI). PBBI provides a unique combination of location and communication intelligence software, data and services that enable organisations to make more informed decisions about customers, competition and market expansion. With the industry's most comprehensive set of solutions for maximising the value of customer data, PBBI provides the tools required to more effectively locate, connect and communicate with customers and citizens in today's global markets. Leading organisations rely on PBBI solutions to increase the accuracy and effectiveness of customer information delivery and drive profitable growth. For more information visit: www.pbinsight.com
About Pitney Bowes: Pitney Bowes is a $6.3 billion global technology leader whose products, services and solutions deliver value within the mailstream and beyond. Founded in 1920, our company's 35,000 employees deliver technology, service and innovation to more than two million customers worldwide. For more information about Pitney Bowes, its products, services and solutions, visit: www.pb.com
