Every four years, Soccer mania sweeps the entire world for a period of 4 weeks. Countries come together, stars are born, goals are scored, history is created, and a whole lot of excitement happens during the FIFA soccer world cup. This year it is being hosted for the first time in Africa. South Africa and the entire world are celebrating this sporting extravaganza.
In the spirit of this celebration and also providing an opportunity for Indian soccer fans to enjoy this season, www.playgroundonline.com, India’s largest online sports store, is offering FIFA world cup soccer merchandise on its portal for sale from today. Customers can choose t-shirts, videos, books and other memorabilia from top performing teams and show their passion to the game.
Speaking on the ocassion, directors of playgroundonline.com, Srini Battula and RK Kalluri, said that "the FIFA world cup is getting bigger and bigger and fans wear their passion on their sleeve. Soccer fans all over the world display their liking to the team by wearing the team colors. Fans have a wider choice in terms of official Adidas Team merchandise as well as few replicas from other brands. Playgroundonline.com is happy to be associated with this event and we wish the fans all over the world a fantastic experience in the coming four weeks".
Playgroundonline is a unique sports retailing company. For the first time in India, branded products, specialised content and services related to sports and fitness have been being brought under one online platform.
With its unique blend of state of the art e-commerce engine and user-centric online community, their online portal – www.playgroundonline.com, provides virtually unlimited capability for product/ information lineup, powered by the dynamic and unique content, and supported by an integrated procurement and distribution infrastructure. Consumers can order online, make payments through various channels using a secure infrastructure, and receive the products/services at their door-step.
Playgroundonline is the brainchild of RK Kalluri and Srini Battula. RK,Kalluri, a graduate of IIT Madras, had a long stint at Infosys and Srini Battula, holds an MS from Iowa state university and worked in various technology companies over his 15 year career.
