PlayUp partners with Deccan Chargers and Pune Warriors; A unique platform to promote community cheering after success of its Scream For Team India campaign
With India’s spectacular victory at the recently concluded ICC World Cup 2011, cricket fever is at an all-time high during on-going season of Indian Premier League (IPL). At a time when other brands are piggybacking on IPL in order to increase visibility and strengthen their brand equity, PlayUp, global leader in mobile gaming, has associated with Deccan Chargers and Pune Warriors as Co-sponsor and Fan Engagement Partner. This unprecedented blend of PlayUp’s fan engagement partnership and innovative offerings will change the way cricket aficionados enjoy innings of T20 matches.
During ICC World Cup 2011 PlayUp motivated all cricket lovers to scream out and support Men in Blue with Scream for Team India campaign. To impel the spirit of cricket lovers, it has gone a step ahead and partnered with IPL teams for fan engagement. With this association, PlayUp will continue entertaining gamers and sports enthusiasts in the LIVE sports entertainment domain.
Since IPL is all about supporting and cheering for one’s favorite team representing different regions of the country while watching international players performing together, PlayUp is also providing an opportunity to the global cricket fan community to come and play together as this will directly augment the pool prize. Prizes apart, the cricket aficionados can also enjoy memorable 'money can't buy experiences' with PlayUp games and other social media offerings like facebook updates, twitter feeds etc during this IPL season.
Commenting on the tie-up with the IPL teams Deccan Chargers and Pune Warriors, Rajat Kulshrestha, CEO, PlayUp India said, “IPL is all about fan community cheering for their favorite state or regional cricket teams. But it’s also about ‘Scream for Team India’ as these teams entail players from different countries playing together on Indian platform. After the accomplishment of 1 million plays during the World Cup 2011, we intend to rekindle the cricket passion by changing the way they watch this most lucrative sporting event live in action. In this attempt, we have partnered with two IPL teams Deccan Chargers and Pune Warriors as their Fan Engagement Partner and intend to invest 5-6 crore in our vigorous branding strategy targeting the digital space. Our association will display our support to these two state teams and effectively place us as a channel in the market that offers cricket fans new experience of viewing the matches in the live sports broadcast.”
About PLAYUP
PlayUp , a pioneer in creating sports broadcast, social gaming and mobile interactivity, offers the whole new field of opportunity to play on by giving complete live mobile gaming experience to sport enthusiasts. It adds games and other interactive content to live sports distributed via mobile phones.
Since its inception in 2007 and with the continuous support of celebrity shareholders like Heart Surgeon Charlie Teo, former tennis star Brad Drewett, PlayUp has lived its vision intact of providing entertaining and interactive social gaming experiences to the fans. PlayUp’s shareholders also include four ex-test cricketers Steve Waugh, Adam Gilchrist, Brendon Julian and Graeme Wood.
