Ford India raises the competitive bar with the new look and stylish Fiesta SXI which brings added sophistication to the luxurious car with its chrome & silver finish.
The new front-fascia with the chrome façade and dramatic crystal barrel headlamps is visually strong and expressive, elevating Fiesta's on-road presence.
''The new Fiesta SXI will make a statement with its premium new style persona. Based on our customer feedback, the new Fiesta SXI has been introduced to appeal to the young, suave and style-oriented professionals who want their cars to reflect their individual personality, signifying success, confidence and accomplishments,'' said Nigel Wark, executive director, Marketing, Sales & Service, Ford India.
Inside, the new Fiesta SXI surrounds its occupants with eye-catching luxury and comfort with its grain beige leather interiors, mahogany wood-finished center console with brushed aluminum finish adorning knobs, vents and the steering wheel. The 2 DIN MP3 player with Aux-in capability also unwinds the occupants with its whopping surround sound.
The new Fiesta SXI comes with the advanced and efficient 1.6 Duratec (petrol) and 1.4 Duratorq (common-rail, turbo diesel) engines. Both engines are fuel efficient and produce class-leading performance.
The top-end SXI variant has been aggressively priced at Rs. 6.99 lakhs (petrol) and Rs. 7.99 lakhs (diesel) (Ex-showroom, New Delhi) and will be available at Ford dealerships across India starting 3rd August.
This new Fiesta SXI will stand out amidst the upper midsize segment and will take Fiesta's premiumness to the next level, further strengthening what the brand Fiesta stands for – style, sophistication, quality, fuel-efficiency, unparalleled driving dynamics, advanced safety features and a head-turning chrome finish exterior look.
Apart from its style and sophisticated comfort, there is an equal emphasis on safety, which incorporates the latest in crash energy management systems with Anti-lock braking system (ABS) with EBD. Airbags are standard for driver and front passenger along with the collapsible steering column. A first in its class feature is the fuel cut-off inertia switch, which cuts off fuel incase of a crash. The SXI is secured with central locking and PATS (Passive Anti-Theft system) that immobilizes the engine when the key is turned off.
Ford Fiesta is a car known for its superior drivability and handling. Fiesta continues to receive rave reviews from the auto experts and analysts. The Fiesta was a runner up in vehicle dependability in the recent 2009 J.D Power Vehicle Dependability study in the mid-size segment with a score of 183 PP/100,* achieving significantly better than the segment average of 214. The awards and the accolades showcase the fact that Fiesta delivers style, together with outstanding quality and performance that consumers desire.
Ford Fiesta comes with a 2 year / 1, 00,000 kilometers warranty and an option to purchase ‘Extended Warranty’ that covers the car against all electrical and mechanical failures for an additional period. Along with the new Scheduled Service Plan (SSP), first in the country Roadside Assistance (RSA) and other Ford Service initiatives, add on to make owning a Ford Fiesta a delightful experience.
Editor's Notes:
Ford models top in 2009 J.D. Power's for Vehicle Dependability Segments in India. Ford Ikon and the Endeavour have been ranked No. 1 for Vehicle Dependability Segment in India in the entry midsize and SUV segment respectively. The Endeavour has been ranked highest for the second consecutive year.
*The J.D. Power Asia Pacific India Vehicle Dependability StudySM, measures the dependability of three-year-old vehicles. Overall dependability is based on the number of problems reported per 100 vehicles (PP100), with lower scores indicating a lower rate of problem incidence and higher long-term vehicle quality.
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles made at its modern integrated manufacturing facility, at Maraimalai Nagar, near Chennai. With close to 2100 employees, the company's models include the Ikon, Fusion, Endeavour and the Fiesta.
For more information, visit www.india.ford.com
