Pyramid Saimira Group, the world's fastest growing entertainment conglomerate, inaugurated its food court at TDI Mall, Rajouri Garden, New Delhi, today. This is the group's second food court in North India, after Faridabad. The food court was inaugurated by Shri. Ramesh Lamba, MLA, Rajouri Garden, New Delhi, in the presence of Mr. Saminathan, Group Chairman, Pyramid Saimira Group and Mr. N. Narayanan, Director, Pyramid Saimira Group.
Speaking at the launch of the food court, Mr. P. S. Saminathan, Group Chairman, Pyramid Saimira Group, said, "Pyramid Saimira focuses on 360 degrees entertainment, which includes food & beverages. We are evolving into a full scale food chain and our food offering also will focus on 360 degrees expansion from canteens in screens, food courts in theatrical locations, high street restaurants, institutional catering etc. As a practice, we scale up in an aggressive manner and in just three months of start, we are inaugurating our second food court in the North India. We will be investing close to Rs. 100 crore in the F&B division, over the next year and we expect that this will contribute close to 25 % of our top-line. We will be scaling up operations extensively in the NCR, and Delhi is a pivotal market for us. With increase in disposable income of consumers, rapid urbanization, and increasing popularity of convenience foods, food and beverage sector is expected to grow at an incredible pace and Pyramid Saimira will capitalize on this boom."
Commenting on Pyramid Saimira Group's strategy, Mr. N. Narayanan, Director, said " We are the only organised food court operator, who is not sub-contracting the food with various vendors, but has developed various genres of food offering and has organically owned about seven distinctive brands, each catering to a specific cuisine."
Commenting on the exclusivity of the Pyramid Saimira food court, Mr. Alok Kumar, Vice - President, Food & Beverage, Pyramid Saimira Group, said, "Our paramount focus at Pyramid Saimira food court will be food safety, hygiene and consistent quality. All our employees are undergoing pre employment, as well as periodical medical examinations, as per international food handling guidelines. Pyramid Saimira food court will offer its customers, high quality and safe food, without compromising on taste."
Pyramid Saimira is creating a niche for itself in the F&B segment with 2 food courts in operation with the following brands
