Pyramid Saimiras F&B division forays into Kerala

* Inaugurates 'Brahmin's Kitchen' in Palaghat

Chennai, January 14, 2008: Pyramid Saimira Group, India's First Multinational Entertainment Company, inaugurated Brahmin's Kitchen, the group's first signature South Indian restaurant at the premises of Priyadarshini Theatre, in Palghat on January 11, 2008.

Speaking at the launch of this initiative, Mr. P. S. Saminathan, Managing Director, Pyramid Saimira Theatre Limited, said, "Pyramid Saimira is now focusing on creating a niche for itself in food & beverages segment. Brahmin's kitchen is first of our initiatives towards bringing authentic traditional Brahmin food in modern format. We plan to take this across the world. Palaghat has been the origin of numerous traditional Brahmin cuisines and we are glad to start our journey from here."

Further speaking about the uniqueness of Brahmin's Kitchen, Mr. Alok Kumar, General Manager, Food & Beverage, Pyramid Saimira Theatre Limited , said, "Pyramid Saimira will focus extensively on food safety, hygiene and quality. Processes for complete safety, including regular biological / microbiological tests, medical tests for employees working in the kitchen, etc. will be put in place. Brahmin's kitchen is a place, where one will get high quality and safe food, without compromising on taste. Brahmin's Kitchen being an independent restaurant, is also open to the general public, apart from the movie-goers"

Recently, Pyramid Saimira acquired 51% in the Mumbai-based Dimples Cine Advertising & Dimples Cine Activations. The company also acquired Texas-based FunAsiA through its subsidiary; Pyramid Saimira Entertainment America, Inc., as well as an existing theatre and radio drive-time hours in Chicago and radio time in Houston. The company also inaugurated its own food court at SLF Mall in Indraprastha Colony, at Faridabad.

About Pyramid Saimira Group

Pyramid Saimira Group operates in over 4 countries. It is a holistic Indian Multinational Entertainment Company. It is present in film exhibition, film distribution film production, TV content production, advertisement, media, Food & Beverages etc. It has around eight group companies namely, Pyramid Saimira Theatre Ltd., Pyramid Saimira Productions International Limited, Pyramid Saimira Theatre Chain Malaysia., Sdn Bhd, Pyramid Saimira Entertainment Limited, Singapore, Pyramid Saimira Entertainment America, Inc., Saimira Realty Private Limited, Pyramid Saimira production services limited & Dimples cine advertising Pvt ltd. Its group holding Company, Pyramid Saimira Theatre Limited, is publicly listed in National Stock Exchange (NSE: PSTL) and Bombay Stock Exchange (BSE: 532791).

In the exhibition sector, it has over 44 multiplexes with 703 screens across India, Malaysia, Singapore and North America. By 2010, the Group plans to operate 175 multiplexes with 2,000 screens in India alone. By its own estimates, Pyramid Saimira ranks as the world's third largest cinema operator, based on its number of seats and admissions with nearly 4,35,000 seats as of October 2007. More information is available at www.pstl.in